The Venetian Resort Las Vegas Unveils Viva Las Venice A Bold Campaign Celebrating the Resorts History-Making Transformation

Click Here To Play Best Casino Online

It’s not just the best of both worlds; it’s a world of its own. “By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape.” ‘Viva Las Venice’ is about that perfect balance—the resort you know and love, yet filled with surprises at every turn. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in.
“The rebrand invites a double take — it’s The Venetian they know and love, but not as they knew it. There’s a new energy, a refined elegance and modern edge that signals the resort’s evolution and speaks to today’s luxury travelers.” “The new logo is a modern evolution of the original winged lion — an iconic symbol of Venice … seamlessly integrated across all brand touchpoints,” Kellyn Blount, executive creative director at Preacher, told Agency Daily. LAS VEGAS (March 5, 2025) – The Venetian Resort Las Vegas launches its bold new brand campaign, “Viva Las Venice,” along with an evolved brand identity and logo redesign, marking the final stretch of a multi-year, $1.5 billion reimagination that has completely redefined the resort experience. The Venetian Resort worked with Preacher to create an evolved brand identity and logo, elevating the iconic winged lion and introducing new typography, to shepherd in the resort’s new era. This campaign not only reaffirms The Venetian Resort’s iconic status but also showcases its next chapter, leveraging innovative storytelling and visually striking creative to invite guests into a world where the warmth of Venice meets the thrill of Las Vegas.
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, President & CEO of The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. “Viva Las Venice” goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before. “CTV allows us to engage our audience with precision, ensuring our messaging resonates with both returning guests and those discovering The Venetian Resort for the first time,” said Marcy Miles, Chief Marketing Officer of The Venetian Resort.
Join Venetian Rewards to earn points on your casino play and just about every other part of your stay. Complimentary table game lessons will have you trying your hand in no time, while thousands of slot machines offer fun-fueled nights inspired by some of your favorite movies. With two casino floors and the largest poker room on the Strip, The Venetian Resort is a haven for Vegas casino aficionados . Indoor rides take you through iconic St. Mark’s Square and past charming shops and cafes, just like Italy. Why settle for a vacation when you can upgrade it? Nothing says “Venice meets Vegas” quite like a newly remodeled suite. And it’s all yours for the taking.
Instead of beginning with an advertising-based concept, the resort focused first on its Team Members, the heart of the guest experience. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.” The work blends real pokies online real money australia-world elements with subtle visual effects, ensuring an organic yet surreal aesthetic.
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, President & CEO of The Venetian Resort. The transformation includes suites, upgrades to gaming and entertainment and innovative chef-led dining concepts. “Viva Las Venice” runs across connected TV, including Hulu and Prime Video, digital, out of home and print. And that includes The Venetian Resort Las Vegas, which debuts a new brand identity as part of its “Viva Las Venice” campaign.
It celebrates the cultural-artistic ties to Venice, but married to the energy of Sin City. The campaign is by Austin-based creative agency Preacher, directed by Italian filmmaker Marco Prestini and captured in stills by photographer Justin Bettman. Where old-world grace meets modern glamour, and the enduring beauty of Italy embraces the bold spirit of Sin City. “Viva Las Venice” goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before. The creative process behind “Viva Las Venice” was both intentional and deeply rooted in The Venetian Resort’s brand evolution, building on its 25 years of history and cultural significance.
The Venetian Resort Las Vegas launches its bold new brand campaign, “Viva Las Venice,” along with an evolved brand identity and logo redesign, marking the final stretch of a multi-year, $1.5 billion reimagination that has completely redefined the resort experience. “CTV allows us to engage our audience with precision, ensuring our messaging resonates with both returning guests and those discovering The Venetian Resort for the first time,” said Marcy Miles, Chief Marketing Officer of The Venetian Resort. “By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape.” “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher. “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher. The campaign was created in partnership with Austin-based creative agency Preacher, directed by Italian filmmaker, Marco Prestini, and captured in stills by photographer, Justin Bettman. The campaign pulls from the brand’s deep cultural and architectural ties to Venice – a spirit it has carried since its inception over 25 years ago – while channeling the vibrant energy of Las Vegas. The Venetian Resort also worked with Preacher to create an evolved brand identity, elevating its winged lion and using new typography to introduce a new era.