12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can substantially improve a brand’s beauty in the talent market. And the great news is that it doesn’t always require an insane spending plan!

Now is the time to inject some imagination and fun into your recruitment campaigns and shake up those uninteresting, worn-out recruitment techniques that usually start with publishing on task boards (boring).

When your talent group begins producing original, appealing campaign ideas that connect into and reinforce your total recruitment strategy, you’ll rapidly discover how to bring in the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing fun and appealing methods to attract great candidates to your brand name and make a bigger effect on candidates.

Examples include recruitment via a dating app, using a mysterious code to split, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can develop imaginative concepts for your recruitment project by assessing the issues your skill team has now, researching how other companies hook candidates, or brainstorming originalities with your group.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design car that interviews its own service technicians, and referall.us an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so keep reading).

– After launching your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test templates to streamline and automate your working with procedure.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that utilize original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you understand if your organization is utilizing imaginative concepts in your technique?

Well, has the skill team been using the same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same standard strategies that everyone else uses, there’s no chance your brand will stand out in the crowd.

When companies interact with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to bring in the qualified people they’re trying to find. Now, here’s how your team can start doing things differently.

How do companies think about creative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for producing successful, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in getting top talent.

Step 2: Next, brainstorm concepts or techniques to conquer those difficulties. Here are some ideas:

– Get motivation from other companies currently thinking out of package.
– Put yourself in the shoes of your target audience and think of ways to interact with them in a design and tone that will interest them, such as an animated video.
– Connect to associates to gather ideas from a varied group.
– Consider what your business values extremely in its present employees.

Step 3: Bring all your ideas together and develop your recruitment campaign strategy, consisting of the channels you’ll use to release it, such as social networks and your careers website.

Step 4: Review your project cost and ensure you have the budget plan you require, or change your plan appropriately (keeping in the good stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other project components get widespread national, worldwide, (and even viral!) attention.

Do we need to outsource specific parts of our recruitment campaigns?

Possibly. We know that not all companies have the resources to pull off every aspect of an innovative job in-house. Because case, you may require to contract out specific elements to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t appear like your nephew stole your mobile phone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To assist you win on this new course, we’ve gathered some genuinely innovative recruiting ideas listed below. Companies that created some original or inventive attention grabbers to reel in excellent prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations need a recruitment process transformation. Especially if they desire to attract young, competent prospects (and the company’s company brand is as interesting them as a 1970s motion picture).

The following companies (many of which you have actually most likely become aware of) likewise needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior personnel for work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most initial project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the program’s season ending. It might not have actually included at any huge global marketing festival, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming more hard.
Recruitment strategy: Using pop-culture referrals to draw in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special since it utilizes the concepts of great advertising or copywriting by appealing to what is very important to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently highly undervalued and is also experiencing a rapid boost in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to attract individuals whose values line up with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is normally incredibly under-appreciated definitely requires some additional innovative juice. Home Instead chose to utilize the services of a professional company for this campaign to refresh their brand and hook precisely the ideal sort of individuals.

The company produced exceptionally emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a hard job.
Recruitment strategy: Using a significant innovation pattern to sign up with the discussion and increase their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really initial project run by the Swedish furnishings manufacturer IKEA. To bring in skill that considers of package, they welcomed prospective prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates wanting to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display screen advertisements, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has actually gained back 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers knowledgeable about the huge variety of advantages readily available with a profession in hospitality and utilizes testimonials from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to bring in 1,000 brand-new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment campaign that the software application business, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road journey.

Their unique concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has assisted them fulfill their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help in reducing employing predispositions by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a really specific talent sector – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s considering of package. After coming across an interesting market insight that “around 78% of British moms and dads aged 45 and over want to take on a new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific talent pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually finally flown the nest, and who are now looking for a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished global motor show and establishing the brand name as an emerging center for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project strategy on its head for sure! The team incorporated AI into the vehicle’s pedestrian speech innovation and cars and truck link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment technique: Using an ingenious, gamified technique to engage passive prospects & offering a free gift.
Tactics: Skills test was promoted on social media platforms

Our sis business, Toggl Track, wished to work with an SEO manager and thought of an enjoyable project that ‘d be a win-win scenario for all. We produced a skills test obstacle and marketed it across social networks, using a totally free tee shirt to applicants who attained high ratings.

Reaching passive candidates while spreading the word about our brand name to other talented workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive talent acquisition project was created by Nexus and assisted offer the brand a much-needed facelift (since the merchant may not have actually been leading of lots of candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment strategy: Taking advantage of a growing interest amongst young people in home renovation and crafting an engaging value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides remodelling stops working recreated as artworks, out-of-home, web, and social networks material

Intending to recruit some 5,000 people in a year in the middle of exceptional labor scarcities, Lowe’s Canada was dealing with the huge difficulty of attracting younger workers. Partnering with an innovative firm, the brand name devised a recruitment campaign concentrating on chances for development and learning within its network.

They have also discovered that 88% of Gen Z students wish to work for companies who give them access to training and growth chances.

Training is a priority for us, so we make certain to provide thorough training to everyone who joins our teams. Operating in among our stores is an excellent opportunity for individuals to get understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibit that builds on the desire to discover by revealing engaging examples of remodelling failures that youths can avoid by working and learning at one of the brand name’s shops. Each of the exhibitions had a QR code for using directly for the numerous employment opportunities.

Thinking of your next initial recruitment project strategy?

We hope this list has got you buzzing about your next recruitment project and how you can match those innovative companies to approach candidates.

Whatever the function, from grabbing up the very best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts make sure to hit their hearts and minds if you use your creativity!

One simple way to include sparkle to your next recruitment campaign while making it fun and engaging for you and prospective applicants is to start with skills tests. And, no, you don’t have to develop tests from scratch. Our test library is teeming with role-specific questions developed by the professionals.

Say bye-bye to unsuitable candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how easy, fun, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing groups. She operates at Toggl Hire and writes about how businesses can hire actually fantastic individuals.