6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand and sense that companies comprehend them as people. So how can companies stand apart from the crowd? Employers need to be proactive in their technique to bring in prospects, and recruitment marketing is the option

Recruitment marketing is a fairly new method to bring in prospects, both passive and active, to your . It includes embracing the exact same principals and methods used by marketing to bring in prospects and increase brand name awareness. Some examples of marketing practises now being utilised by HR teams consist of: lead generation, SEO, guerrilla marketing, employment social marketing, personalised candidate journey and content development.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can create three times more applicant leads than those who do not – leading a 100% greater close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save business up to 40% on total skill expenses. On top of these cost savings, recruitment marketing increases employer brand name and draws in an estimated 50% more competent candidates.

It’s exceptional to see how a deep understanding of your candidates can lead to projects that inspire them to take action. We have actually assembled a list of 6 of our preferred innovative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These projects pushed the boundaries of conventional task advertisements, and for lots of, employment the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most skilled salesmen in the company, Ogilvy, among the worlds most popular ad agency, ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the potential prospects to film themselves selling a brick. The prize? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard method of recruitment marketing projects.

They are a terrific method to bring in enthusiastic applicants along with functioning as an initial screening test. Companies might ask candidates to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling billboard. This marketing project was a terrific success for Google and earned high appreciation online within mathematical and engineering forums – even before Google was understood as the brains behind the operation.

The signboard, placed in Silicon Valley, provided an intricate mathematical formula to passers-by and challenged those who believed they were smart adequate to resolve it. Once fixed, the equation exposed a site URL (www.7427466391.com) that the solver must go to.

Those wise sufficient to fix the signboard puzzle were provided one last puzzle as soon as on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. Something we discovered while building Google is that it’s much easier to find what you’re looking for if it comes searching for you. What we’re searching for are the very best engineers in the world. And here you are.”

The signboard was an interesting method to attract a few of the most intelligent minds to Google. Google grouped this prospect swimming pool into enthusiastic ‘problem solvers’ – a highly esteemed skill at google.

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IKEA: employment Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the job of working with 100 workers. To fill this high number of positions, they had to believe big. IKEA’s outside the box thinking resulted in a great “inside the box” solution.

IKEA chose to target those who they understood already liked IKEA by putting ‘profession instructions’ inside the box of IKEA products for clients to discover upon opening their product. The guidelines mirrored their popular assembly instructions, instructing consumers on how to “assemble your future”.

The project was a huge success, and consumers adored it. Countless consumers applied, and IKEA worked with 280

workers who appreciated the IKEA brand. The reason for the success of the campaign was not simply down to its creativity however also since it spoke with IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign successfully connected with candidates in a personalised method, in their own homes just as they’re concentrated on assembling their brand-new furnishings.

Volkswagen: A Surprise Message

When Volkswagen needed to work with skilled mechanics, they thoroughly considered where this target audience hung out so that they could interact their recruitment message efficiently.

Volkswagen chose an obvious however unusual placement, the undercarriage of cars in need of repair. Volkswagen purposefully distributed defective cars and trucks with the message concealed beneath to service centres across Germany in anticipation of bring in knowledgeable workers.

Volkswagens campaign was a terrific success, and they worked with numerous knowledgeable mechanics while verifying themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to attract enthusiastic students to their company. They reached students by going to the one location guaranteed to have trainees around, schools at numerous Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out “We’re searching for trainees who aren’t pleased with just any option. www.McKinsey.ch.”

The campaign’s goal was to pre-filter applicants by bring in those that aren’t satisfied with simply any service and wonder innovators. The pencil twisted the guidelines of marketing, and it’s easy message resonated with many, resulting in premium graduate hires at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t have to be expensive, and companies can say a lot in just a simple statement.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they release content two times a day – often more. They share material that possible employees can relate to and feel influenced by, such as specific workers accomplishments, days in the life of an employee and general daily updates from throughout the Marriott network.

Marriott wants to convey a sense of personalisation with their careers page so that potential workers can develop a genuine connection with the brand. They accomplish this by allowing named staff members to address any concerns on the professions page from the business profile. Marriot likewise offers a chat service to those looking to find out more about life at the business and guidance on how they can successfully use for a position.

Marriotts method shows you don’t require exceptional out of package believing to get in touch with prospects. There are a myriad of ways your service can approach your recruitment campaign. Marriott’s technique is easy, and any company can imitate this approach and attain the exact same success. Have a designated location where you share insights on life at your company and most notably, listen to possible prospects and react to their concerns quickly and effectively.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your candidates have the finest experience possible and you have time to concentrate on what matters, your people. Learn more about us here.