Sr. Analyst/Manager, BET Digital Audience Analytics

Full time BET Networks
  • Post Date: October 24, 2021
  • Apply Before : December 3, 2021
  • Applications 0
  • View(s) 330

Job Detail

  • Career Level Manager
  • Experience 2 Years
  • Sector Management
  • Qualifications Bachelor’s Degree

Job Description

Applications must be received by December 3rd.

This role will be a key member of the Audience Analytics team, with expertise in digital research.

The position will be responsible for a portfolio of media platforms (including linear TV, video, VOD, social media, etc.) using primary and syndicated research tools/methods.

The ideal candidate will have a solid understanding of the digital media landscape including multi-platform viewing, advertising formats, consumer behavior and advertising receptivity. This position will support measurement functions and competitive reporting as they pertain to BET as whole.

The ideal candidate will have strategic, analytical skills and be seasoned in digital, emerging platform and convergent research. Specific skills and requirements include:

  • Minimum 2+ years of digital media research experience.
  • Bachelor’s degree or higher. Experience in related digital analytics/research required.
  • Strong understanding of the digital industry, with experience positioning data for ad sales teams and clients; ability to “tell a story” with data.
  • Expertise in internal digital tracking solutions (Adobe, etc.)
  • Proficiency with syndicated research sources (comScore, Nielsen @Plan, YouGov etc.)
  • Expertise with social media analytics (Facebook Insights, YouTube Analytics, Tubular, etc.)
  • Experience working with cross-platform research including VOD and OTT/Advanced Television platforms
  • Familiarity with on-air measurement tools and media landscape
  • Experience in working with demo guarantee tools such as Nielsen DAR and comScore vCE
  • Knowledge of ad tagging and implementation processes and servers (ex: Freewheel)
  • Self-starter and highly proactive with an ability to manage expectations, inform, and provide insights and recommendations to a larger internal team
  • Ability to efficiently work in a group or independently in a fast-paced environment
  • Must be well versed in Microsoft Office applications including Excel and PowerPoint
  • Solid presentation skills
  • BET Networks, a subsidiary of ViacomCBS Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
  • ViacomCBS is an equal opportunity employer (EOE) including disability/vet. At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access.


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