About Zuberoa

  • Industry AdvertisingBranded EntertainmentDigitalFilmMarketingMediaTelevision
  • Sector Branded ContentBranded EntertainmentCreative ServicesOriginal ContentProduct DevelopmentProduct ManagementSeries Development
  • Preferred Job Title CCO (Chief Content Officer)CCO (Chief Creative Officer)CCO (Chief Communications Officer)Creative DirectorEditorEditor in ChiefExecutive Creative DirectorExecutive ProducerHead of Original ProgrammingHead of ProductionManaging DirectorProducerSenior ProducerSupervising Producer

Summary

I’m a unique blend of creative and intellectual qualities, a passionate, innovative and meticulous scientist turned writer, director and producer of extraordinary range. In my 14 years of professional career I have produced premium, thoughtful, content for TV, Digital and Social that has attracted more than one billion viewers around the world. My distinctive ability to make complex topics accessible to a general audience and to couple them with captivating visuals has garnered me over 30 awards and has allowed her to work with The White House as well as with prestigious companies and institutions such as Intel, Yahoo!, the Massachusetts Institute of Technology, Harvard, Stanford and the World Economic Forum. My work has purpose beyond entertainment. I have used it to spread goodness, to communicate the wonders and importance of technology and science to create a better world, to put on the spotlight marginalized voices. I hold a M.A. in Communications and a PhD in Molecular Biology.

Experience

  • 2016 - 2016
    Caltech (California Institute of Technology)

    Executive producer - Quantum is Calling (short film)

    As part of a Caltech outreach campaign I produced the short film “Quantum is Calling”: ● Led and secured partnership with A-List Hollywood actress Zoe Saldana’s Cinestar Pictures film company ● Promoted diversity and new perspectives in the film industry, science and technology by casting women and people of under-represented minorities. Cast included: Zoe Saldana, Keanu Reeves, Simon Pegg, John Cho, Paul Rudd & the late Professor Stephen Hawking ● Integrated science and technology into popular culture, helping to bridge the divide between people from the entertainment industry and scientists ● Prepared and implemented a highly-impactful media/PR strategy that reached 52M people

  • 2014 - 2016
    Digivision

    Production Coordinator - Roman Engineering (TV documentary series)

    ● Managed schedules, budgets, assets for the production of Roman Engineering ● Produced against budget a high-quality documentary series with lots of Visual Effects/Computer Generated Image without compromising the quality on the visual effects and computer generated image ● Pushed innovation in storytelling and applied it to multiple platforms: utilized virtual reality, augmented reality, 360 videos and interactives to provide immersive, intimate, experiences to the audience ● Designed and developed the App “Imageen” with over 200,000 downloads from the Apple App Store & other platforms

  • 2013 - 2016
    Yahoo!

    Director - Science Video Channel

    ● Pitched concept, built, launch and curated a global channel for Yahoo! including short films, animations and educational videos about science that reached 1M unique users per month ● Made content accessible to international audiences utilizing novel software package/translation features to remove language barriers ● Collaborated with VP International Media to create and develop new business opportunities to bring premium content experiences to audiences within the context of the brand ● Facilitated 140% increase on media impact via partnership between Yahoo! and the Spanish Ministry of Science, Innovation and Universities to sponsor FameLab, a competition to find and support the world’s most talented science communicators

  • 2007 - 2012
    Spanish Radio and TV Corporation

    Director - Tres14 TV show

    ● Created and directed Tres14 popular science show, broadcasted for 5 years in more than 200 countries and viewed by over 450M people in 5 continents ● Directed 195 episodes and led a team of 20 internal and external producers, journalists, animators, videographers and editors. Set an effective workflow to bring ideas to life and ensure meeting deadlines. Collaborated with senior executives. ● Set creative and storytelling standards to generate wonder and emotional responses in the audience ● Leveraged own background in science to take complex ideas, break them up and make them accessible to the audience

  • 2005 - 2007
    Spanish Radio and TV Corporation

    Casting Director and Scriptwriter - Redes TV show

    ● Managed global talent for Redes popular science TV show including Nobel Laureates and a NASA Astronaut/International Space Station Commander ● Learnt how to craft stories that drive engagement identifying and pitching hot, trending ideas, coordinating shots, working on set/location and writing/editing content for 78 episodes

  • 2005 - 2013
    Freelance

    Science writer

  • 2015 - 2019
    Dentsu Aegis Network

    Content Director & Producer

    Client: VODAFONE ● Developed and launched a MULTIMILLION-dollar content platform focused on the importance of science/technology to make the world a better place. Produced +600 stories that clocked up over 400M VIEWS (September 2019). The platform became the core of the Vodafone’s largest global branding revamp in its history, rolled out in 36 countries. ● Built and implemented a social media strategy for content that helped reach 10.2M users, 71% of the target, within first 4 months. ● Partnered with Fortune 500 companies, the best academic institutions in the world, The White House and the World Economic Forum to secure VIP talent for the project. Client: BBVA (multinational Spanish banking group) ● Created and launched a MULTIMILLION-dollar content platform focused on the future of education consisting of +140 stories that clocked up 600M VIEWS (September 2019) ● Built a free, online learning platform with courses that have been used by over 25,000 teachers from 5,000 schools in Spain. ● Built an online community of 2M people interested in Education, the largest in the Spanish-language.

Education