About Todd Pellegrino
Industry AdvertisingBranded EntertainmentComedyDigitalEducationEventsMarketingMediaPodcastingTelevision
Sector Branded ContentBranded EntertainmentCreative ServicesDevelopmentOperationsOriginal ContentPost ProductionSeries DevelopmentSocial MediaStrategy
Preferred Job Title Executive ProducerHead of ProductionHead of VideoSenior Vice PresidentVice President
When I founded a content production studio in 2006, I was committed to working with good people and producing impactful work. I’d worked at startup networks and was always able to embrace the chaos and still create. When it’s your company, you quickly learn you aren’t in content creation, you are in business. It was an incredibly valuable ten years of creating multiplatform content and doing it in a way that drove revenue for the business. Our Emmy award-winning work and growth led to being successfully acquired.
As a corporate executive, I was a leader in digital video content strategy and built an internal digital production group for History, Lifetime and A&E. I’ve executive produced multi-year branded digital projects with Major League Baseball and ESPN where I built content teams and partnered in digital strategy. My experience as a business owner, creator, and executive gives me a unique ability to collaborate and lead inside an organization and with outside agencies, vendors, brands, and influencers.