Industry AdvertisingMarketingMediaRadioVisual Arts
Sector Creative ServicesPeoplePost ProductionArt Direction
Preferred Job Title Creative DirectorExecutive Creative Director
As Director of Marketing for an internet firm, I testified before Congress in support of The AntiSpam Bill. My testimony put Seth Godin’s concept of Permission Marketing into the Congressional Record as a better, more civil lead generation method which launched my parallel path as an End-User advocate. Unrelated to that effort but soon thereafter, the Governor of California appointed me to a Department of Consumer Affairs board.
On my parallel professional path, I became National Creative Director for the 2nd largest radio group in America. While producing broadcast-quality creative for station properties, I designed a system to find, test and scale the best ideas from the quietest corners in hundreds of studios. I later shared a module of this system in a TEDx Talk called “Open Source Mode”.
Earlier in my career, I produced creative assets for namedrops like IBM, Microsoft, and Styx and have Creative Consulted for good works like the Gandhi Worldwide Education Institute and Sir Bob Geldof’s youbloom.
My novel, US6 is designed to spark awareness in a future Artificial Super-Intelligence while enlisting it and Human readers into the fight against Modern Slavery. My research resulted in my becoming an Officer in the U.S.Transhumanist Party.
TEDx Talk: http://tomross.com/talks.html