About Todd Merkow
Industry Branded EntertainmentDigitalInvestmentMediaTelevision
Sector Branded ContentBranded EntertainmentBusiness DevelopmentCorporate ConsultingCorporate DevelopmentDistributionOperationsRevenueStrategic PartnershipsStrategyTalent DevelopmentUser Experience
Preferred Job Title CCO (Chief Content Officer)CDO (Chief Digital Officer)CEO (Chief Executive Officer)CSO (Chief Strategic Officer)ConsultantExecutive Vice PresidentGeneral ManagerHead of VideoPresidentSenior Vice President
2005 - 2019
Merkow Media (aka Three Screens Media)
Founded strategy consulting business to assist TV networks, sports entities, media companies and consumer brands to better engage audiences/fans across multiple platforms. Provide strategic and operational consulting on a wide range of issues including profit improvement, financial forecasting and budgeting, content acquisition and distribution, production, ad sales/sponsorship, branding and marketing. Success is best achieved when focused on driving overlapping strategic initiatives. Impact: Reached new audiences, increased user engagement, built inventory value and/or grew revenue by up to 10x through successful omni-channel strategies for clients in established and emerging markets. • Launched division, GamerDNA, for growing esports market to help clients navigate the convergence with traditional sports and media. Focus includes revenue growth and content strategies. Clients include Learfield and Super League Gaming. • Executed multiple projects for Grand Canyon University including creating, negotiating and producing the school’s first comprehensive TV deal for multiple sports, defining a digital content strategy and aiding in sponsorship and ticket strategies. • Oversaw the successful launch and business operations of USL soccer team’s inaugural season. Executive-produced and sold game broadcast for a 4th round US Open Cup game that achieved DMA’s top sports rating rank for the night. • Transformed content delivery strategy for a technology company by structuring video subscription business and revenue model, leading the acquisition of key digital rights with NCAA schools, and designing live production for broadcast capture. • Created award-winning 360-degree video content for clients, including auto dealers such as Mercedes Benz. Awarded several Telly and Davey Awards as well as client awards for Best in Class and Outstanding Use of Video.
2008 - 2012
The Outdoor Channel
Initially brought in as consultant to revamp digital presence of nation’s leader in Outdoor TV. Subsequently hired to manage and grow all aspects of digital media operations, including overseeing network’s digital, mobile, and social media platforms, as well as digital agency, Winnercomm Digital. Charged with revenue growth, strategy development, digital content creation and distribution (OTT, authentication & mobile) across MVPDs. Conducted due diligence for acquisitions and investments. Impact: Shaped and executed initial digital media strategy; built OTT revenue business; earned 400% ad sales gain in first year; and revamped digital and mobile platforms designed around video delivery and development. • Redesigned and re-launched website to achieve a 43% increase in visits and 45% rise in unique visitors in just 1 year. Amassed network of sites to reach +2.5M unique visitors monthly across hunt, fish, shoot, off-road and adventure verticals. • Led purchase and facilitated integration of MyOutdoorTV.com into SVOD and download platform (OTT) conversion with new strategy, branding (MOTV), distribution model, content rights structure and acquisition, and rebuilt video platform. • Directed the UX design, development and launch of Major League Fishing (MLF) SVOD platform site. • Recognized on multiple earnings calls/reports by CEO for contributing to growth of public company’s revenue growth.
2001 - 2004
Los Angeles Avengers (Arena Football League)
Heavily recruited by owner to turnaround sluggish ticket sales and enhance bottom line of start-up Arena Football League team in second year of operation. In charge of 6 direct reports in finance, ticketing, sponsorships, marketing, and team and game operations. Drove organizational change, building an aggressive sales culture with in-house ticket sales and sponsorship teams. Impact: Improved bottom line >50% and ranked annually in league among top 4 teams for ticket sales, attendance, corporate sales, and merchandise in 2002, 2003, and 2004. • Set team records for season attendance and single game tickets sold; boosted game attendance 92% over 3 seasons. • Won Arena Football League’s Executive of the Year award and Commissioners Award for outstanding franchise in 2002. • Launched and managed 2 arenafootball2 (af2) franchises in Western Division: Bakersfield Blitz and Fresno Frenzy. • Cultivated and clinched corporate sponsorships, such as Best Buy, Carl’s Jr., Wells Fargo, Delta Airlines, Oakley and Nestle. • Served as alternate on AFL’s Board of Directors and member of af2’s Executive Board as Properties Committee Chair. • Planned and executed high-impact grassroots marketing campaign, which integrated ticket and corporate sales and led to substantial revenue growth.
1999 - 2001
FOX Sports West & West 2 (aka Prime Ticket)
Recruited internally to spearhead daily operations of FOX Sports’ largest regional networks in #2 market nationwide with direct accountability for ad sales, network distribution, programming, production, operations, marketing, and media relations. Oversaw 100+ employees; $93M budget; and 500+ live productions to generate $40M in combined net profit annually. Impact: Managed $130M+ in revenue for two networks, serving 6.5M subscribers in 3-state region (CA, NV, HI). • Grew FOX Sports West 2 subscribers by 15% via key content contributions to distribution contract negotiations. • Determined valuations, delivered internal analysis and/or negotiated/managed TV rights deals with high-profile sports teams, including the Lakers, Clippers, Dodgers, Angels, Kings, Ducks, Chargers, Galaxy, UCLA, and USC. • Heightened program awareness by identifying and capitalizing on untapped cross-promotional opportunities on- and off-air. • Oversaw strategy development and content coordination for FOX Sports News in local Southern California market.
1996 - 1999
FOX Sports Arizona
Promoted internally to start-up sports television network and propel daily operations for first FOX Sports branded regional sports network. Developed innovative marketing/sales strategies and initiated first-time promotional and ad sales campaigns. Oversaw 50+ full- and part-time employee team and $18M budget. Produced $22.5M in revenues, $4.5M in profit, as well as production oversight of >200 live events/shows annually. Impact: Grew initial network revenue from $0 to more than $22M in subscriber and advertising sales to exceed corporate start-up goals. • Increased ad sales revenue +114% yearly and achieved 99% cable/satellite HH subscriber penetration in first 2 years. • Determined valuations, delivered internal analysis and/or negotiated/managed TV rights deals with the Phoenix Coyotes, Arizona Diamondbacks, Arizona State University, and University of Arizona. • Negotiated annual rate surcharges of $1.20 increase per subscriber for collegiate sports programming with MVPDs.
1991 - 1996
Liberty Satellite Sports
Built and led utmost efficient wholesale distribution operations of premium sports subscription services. Brokered and/or launched up to 21 regional sports networks and 2 national networks on satellite affiliates: DIRECTV, PrimeStar, Dish Network, and C-Band market. Developed, educated and implemented a technology platform that accurately delivered local professional sports broadcasts, as defined by each league’s regional territory definitions, to the appropriate local market audiences. Impact: Drove revenue growth of wholesale division from approximately $12M to $80M annually over 3 years.
Southern Methodist University (SMU)