About tmck229

I'm looking forward to a position that enables me to continue doing what I've done for my entire career. Working with talented creative people to make content that grabs your attention, creates a visceral response and delivers on its stated goals. In short, make great stuff that works!  
  • Industry AdvertisingBranded EntertainmentComedyMarketingTelevisionMediaFilmDigital
  • Sector Branded ContentCreative ServicesPost ProductionSocial MediaFilm Production
  • Preferred Job Title Executive Creative DirectorVice PresidentCreative Director
  • Companies LIFETIME, COMEDY CENTRAL, NICKELODEON, FOOD NETWORK

Summary

I have a proven track record of bringing brand stories to life in the world of Strategy, Promo, Design, Digital/Social and Branded Content; for Food Network and Cooking Channel, Nickelodeon, Comedy Central and Lifetime.

My teams and I have executed consistent creative solutions and laser-focused assets, for hundreds of successful campaigns, across all platforms. From huge show launches with Bobby Flay, Guy Fieri and Alton Brown, to Marvel’s first animated hit series’ Iron Man and X-Men to season launches of South Park, and even directing Will Ferrell in a frat house for Old School promotion. (Yup, did that.)

 

Branded Content campaigns for Lexus, VW, Dreamworks and Kohls just to name a few, delivered $250M in revenue annually for Food Network.

 

360-degree campaign experiences include Facebook, Instagram, Twitter and You Tube with connected key-art, digital and social creative.

 

I was named a Top Performer by Discovery in 2018.

My “roll up your sleeves” leadership style is one of creative collaboration with NO DRAMA. We are in the creative solutions business. We are not saving lives, just saving brands. The work is what we live for, and it is our passion. Let’s do it together.

Experience

  • 2015 - 2019
    Discovery

    VP Brand Creative and Production Food Network and Cooking Channel

    Managed agency relationships and 40-member team of producers, designers, production staff/crew for all on/off-air creative including promos, key art, social spots, syndication assets, and branded/co-branded content. Oversaw $MM annual budget. Reported to the networks’ SVP/Head of Marketing. • Member of executive leadership team that delivered 56% ($1.3B) growth in annual revenue over 5 years. • Delivered 4K+ promos, 2.5K+ Social Spots, 9K+ Syndication assets, 480 Photo Shoots, 25 Show Opens annually. • Lead team in developing and presenting 115+ Sales pitches annually to internal stakeholders and advertisers that led to $250M in annual revenue. • Led successful creative partnerships with VW, Kraft, Lexus, Kohls, Disney, Dreamworks and Paramount. • Created campaigns for 25+ new show launches annually plus 120 existing series. • Developed an audience-focused culture with agility across traditional, digital, and social/mobile platforms. • Collaborated with Culinary, Development, Production, Digital, and Programming/Scheduling teams to ensure consistency of brand message across all functions. • Named Top Performer by acquiring company in 2018. • Awards: Promax Gold (2014, 2016, 2018) and Promax Silver (2016, 2018). • Company mentor for 5 years.

  • 2012 - 2015
    Discovery

    Creative Director, Brand Image & Editorial Food Network and Cooking Channel

    Recruited into a Senior Director role to provide leadership to a team of 6 producers as well as outside production companies and creative agencies. Held accountability for network priority launch campaigns, brand image spots, upfront presentations, and partnerships. • Worked closely with Bobby Flay, Guy Fieri, Giada DeLaurentiis, Alton Brown and all on-air talent to create campaigns that contributed to 5% prime time ratings growth and 16% increase in time consumers engaged with the brand. • Led the execution of 2 total network redesigns and brand positioning in alignment with C-level network strategy. • Awards: Promax Gold (2012, 2013).

  • 2007 - 2012
    Viacom

    Creative Director, Nicktoons

    Promoted to lead an award-winning creative team of writers, producers, directors, and designers in the delivery of all brand elements. Managed 7 figure annual budget. Reported to Chief Creative Officer and network General Manager. • Significantly improved team productivity from <200 spots annually to over 2000 spots annually. • Concepted and led a total network redesign and the overall brand strategy. • Led the network’s most successful series launches for Marvel’s animated series, Iron Man and X-Men. • Awards: Promax Gold (Total Package Design, 2010), Creativity Awards (2007, 2008, 2011, 2012), CTAM Mark Award (2008), Promax “Judges’ Choice” Gold (2007), and Promax Silver (2007). • Given additional CD role for TEENNICK in 2012.

  • 2005 - 2007
    Viacom

    Editorial Director, Nicktoons

    Led brand strategy for successful network turnaround. Managed in-house/external teams of writers and producers. Executive Producer for all on-air creative. • Co-authored network’s brand bible. • Built a successful departmental structure that emphasized results, accountability and creative excellence.

  • 2001 - 2004
    Viacom

    Producer, Senior Writer Comedy Central

    Developed and directed network image campaigns, show launches and co-branded content. • Directed A-list talent including Will Ferrell, Steve Carell, Ben Stiller and Drew Barrymore. • Created hit series promotions for South Park, Chapelle’s Show, Crank Yankers and Friday Night Stand-Up.

  • 1997 - 2001
    Disney/Hearst

    Writer/Producer Lifetime Television

    Created on-air promotions for original movies, series launches, stunts and specials. • Developed and executed the campaign creative for the network’s Sunday night block that led Lifetime to the number one ratings position in all of cable. • Directed celebrity talent in on-set interviews for the network’s most successful original movies.

Education