About tgregory3000

10+ years experience in dynamic strategic media roles with an emphasis on digital and integrated planning, campaign management and building cross-platform sponsorships/partnerships, resulting in positive sales lift and delivering on client’s business goals. In my career in Media Planning I have cultivated and nurtured long-term relationships with clients at all levels of budget and plan approval. I have built those relationships through an ability to initiate constructive engagements that foster innovative and collaborative media plans. In addition to building relationships across teams, agencies and clients, diving deep into data and constructing actionable insights is a passion.
  • Industry AdvertisingDigitalEventsFilmMarketingMediaPodcastingTelevisionBranded Entertainment
  • Sector Consumer Marketing
  • Preferred Job Title Director Of Media
  • Companies Kraft, Astrazeneca, Georgia Pacific, Betterment, Harry’s , Office Depot, Hershey’s , AT&T Wireless

Experience

  • 2018 - 2019
    Mike Hostilo Law

    VP Media Strategy

    - Optimized personal injury law firm’s broadcast buying strategy for greater efficiency, shifting saved dollars to bolster digital efforts, resulting in an 11% increase in conversion rate - Developed and implemented display, search and social strategy, ensuring it aligned with business goals and oversaw relationships with external agencies and third-party research partners - Explore new media platforms and provide recommendations to internal stakeholders. Continual investigation of trends and tools to incorporate into digital and social strategy

  • 2016 - 2017
    Mullen Lowe Mediahub

    Group Media Director

    - Identified brand strengths and consumer insight alignment to develop compelling strategies and cross-platform campaigns that delivered on the goal of bringing the brand back to relevancy in a competitively aggressive and technologically focused industry · Cultivated strong senior client partnerships based on a relationship of mutual trust; resulting in greater understanding of client’s daily business needs and surpassing performance goals · Managed PPC team’s analysis, recommendations and optimizations for weekly performance calls

  • 2015 - 2016
    Ocean Media

    Account Director

    · Flexed business knowledge muscle in creation of insights of crude oil market fluctuations as cause for increase in First Time Visitors, decreased FTV conversion rate and increased CPA · Directed planning and implementation of multiple performance media campaigns for financial and ecommerce clients, with twice weekly reviews and continual optimizations · Managed fast paced account with multiple moving parts for highly involved and energetic clients

  • 2011 - 2015
    Zenith Media

    VP Strategy

    · Superior problem solving skills utilized in development of new Upfront planning tool that cut two weeks from client’s planning process, gaining 17% more efficient media buy for CPG client · Led multiple Upfront TV campaigns, including negotiating TV dayparts, and online video efforts · Collaborated with agency partners in creation and support of $600MM CPG new product launch

Education