Industry AdvertisingBranded EntertainmentDigitalMarketingMediaPublishingTelevision
Sector Branded ContentBranded EntertainmentConsumer MarketingCreative ServicesIntegrated MarketingMarket CommunicationsOriginal ContentProduct MarketingStrategic Partnerships
Preferred Job Title Account DirectorBrand DirectorBrand ManagerBranded Entertainment PartnershipsBrand Activation MarketerBrand PartnershipsManaging DirectorProduct MarketerSenior Vice PresidentVice President
Over the last two years, I created and led Charlotte, the content studio at Some Spider Studios, home of digital parenting brands – Scary Mommy, The Dad, and Fatherly. We produce branded creative campaigns comprising short-form and long-form video, websites, and social media activations for advertisers, including Kimberly Clark, Geico, J&J, P&G, and Amazon. Notably, I executive-produced Up Early Tonight, a late-night talk show for Moms, which streamed on Hulu and From The Start – an Adweek Media Plan of the Year 2021 winning multi-platform editorial franchise partnership with J&J to educate parents on raising anti-bias children, 2-5 years old.
Before Some Spider, I led branded content teams at MediaCom, Maxus, and UM media agencies, where I produced content for Revlon, MasterCard, Strayer University, and ran strategy for NBCUniversal brands, Oxygen and Bravo. I’ve also led brand marketing at InDemand Networks, a subsidiary of Comcast, Cox and Spectrum.
I also produced Speak UP, a gun violence prevention public service campaign designed to persuade teens to report threats of violence to an adult or 800-SpeakUP by featuring teens who were positively and negatively impacted by their decision to speak up when they had an opportunity to do so.