About tfergusongray

  • Industry AdvertisingBranded EntertainmentDigitalMarketingMediaPublishingTelevision
  • Sector Branded ContentBranded EntertainmentConsumer MarketingCreative ServicesIntegrated MarketingMarket CommunicationsOriginal ContentProduct MarketingStrategic Partnerships
  • Preferred Job Title Account DirectorBrand DirectorBrand ManagerBranded Entertainment PartnershipsBrand Activation MarketerBrand PartnershipsManaging DirectorProduct MarketerSenior Vice PresidentVice President

Summary

Over the last two years, I created and led Charlotte, the content studio at Some Spider Studios, home of digital parenting brands – Scary Mommy, The Dad, and Fatherly. We produce branded creative campaigns comprising short-form and long-form video, websites, and social media activations for advertisers, including Kimberly Clark, Geico, J&J, P&G, and Amazon. Notably, I executive-produced Up Early Tonight, a late-night talk show for Moms, which streamed on Hulu and From The Start – an Adweek Media Plan of the Year 2021 winning multi-platform editorial franchise partnership with J&J to educate parents on raising anti-bias children, 2-5 years old.

Before Some Spider, I led branded content teams at MediaCom, Maxus, and UM media agencies, where I produced content for Revlon, MasterCard, Strayer University, and ran strategy for NBCUniversal brands, Oxygen and Bravo. I’ve also led brand marketing at InDemand Networks, a subsidiary of Comcast, Cox and Spectrum.

I also produced Speak UP, a gun violence prevention public service campaign designed to persuade teens to report threats of violence to an adult or 800-SpeakUP by featuring teens who were positively and negatively impacted by their decision to speak up when they had an opportunity to do so.