About tangziran

Fluent in both English and Mandarin, I am a content expert in TV production, co- production and distribution; with a focus on factual, documentary and unscripted genres. The scope of my work covers both commercial and editorial production, so I am equipped with both business and storytelling skills. A strong communicator with proven track record of brokering notable collaborations, I have structured complex co-production deals with key broadcasters from all major markets including UK, US and China. I am an astute team player with extensive knowledge in business development, content rights, deal making and negotiation. I have strong editorial instincts, having overseen content strategy and worked closely with Executive Producers on tentpole series, ensuring that stories resonate with key markets. I have also commercialized content for broadcasters by bringing in sponsorship deals and producing branded content.
  • Sector Business DevelopmentOriginal ContentDevelopmentDistributionStrategic Partnerships
  • Preferred Job Title Senior ProducerHead of Original ProgrammingCreative DirectorAccount Director

Experience

  • 2022
    BBC Studios

    Senior Producer - Factual

    Oversees factual pipeline for both original and co-production; brokers premium co-pro deals from China and structures complex overarching deals to maximize revenue • Successfully brokered 3-year-deal with bilibili, achieving revenue of above $30-million, the biggest-ever deal in the Chinese market; 2-year premium factual output deal with Bytedance • Oversaw BBC Studios all factual titles in China, and produced premium factual series alongside Executive Producers, acted as a key creative advisor on the ground. Managed client relationships from both commercial and editorial perspective, overseeing different business lines across commission, co-production and content licensing • Brokered co-pro deals for super landmarks: Green Planet, Frozen Planet 2, Dynasties 2, The Earth • Produced original titles as a senior producer for Chinese clients: Odyssey Into The Future, Ancients, Science’s Greatest Mysteries, How to Live to 101, etc.; worked across all stages on such titles including their development, production and post-production

  • 2019 - 2021
    BBC Studios

    Commercial & Creative Producer - Factual

    Helped instigate and led factual production’s China strategy working across editorial, production management, business development and commercial negotiation • Helped review and pitch the win of £4.5-million commisson One Cup, a Thousand Stories during first year in the role; the first-ever factual commission in China for BBC Studios • Built business strategies and commercial models for the Chinese market, including co- productions and original commissions • Built content commercialization strategy; brought in first-ever sponsorship and produced branded content • Generated a creative strategy for specialist factual in China and developed original ideas for Chinese streamers, with a focus on natural history, science and docs • Sat on BBC Studios’ Next Generation Board responsible for supporting the company’s future strategy, ensuring all voices to be heard

  • 2017 - 2022
    BBC Studios

    Sales Executive - Format

    Led on format sales strategy; responsible for selling remake rights to China Solely delivered $1.5-million format sales revenue within the first year on board, tripling the company’s revenue Generated pitch deck, business plan and commercial terms, and took on responsibility for format deal execution Proritised content strategy by cross-matching company library and market demands Licensed 4 format titles within this role: Orphan Black, Life on Mars, Being Erica, Snatches Responsible for business development, building rapport with both streamers and local prodcos such as Tencent, iQiyi, Huace and Xiwei Oversaw the localization process; led creative exchanges with China, UK and US producers, and controlled the quality of the remake version

  • 2015 - 2017
    SPARKLING MEDIA

    Development Producer - Format

    Format development and localization • Worked with experienced producers on developing 4 major entertainment shows that landed on Chinese prime broadcasters: Beat the Champion, Race the World, The Gift From Luyu, Problematic Men • Responsible for reconnaissance and programme development including story research, script- writing, and securing of access; led a 5-people reconnaissance team to travel in Nordic for over 15 days • Built format library and wrote market insight reports • Proactively represented company to attend international content markets such as Berlinale, MIPCOM. MIPTV and Shanghai TV Festival

Education