Industry Branded EntertainmentComedyDigitalEventsFilmMarketingMediaNon-ProfitTelevision
Sector Branded Content
Preferred Job Title Branded Entertainment PartnershipsEntrepreneurExecutive Creative DirectorExecutive ProducerHead of ProductionScreenwriterSenior Vice President
I’m an executive producer of branded content. I’ve earned over 20 million global views working with iconic brands, A-list talent, major media companies and sports leagues – consistently delivering engaging content driving impactful revenue results on all screens.
I began as an associate producer at Saatchi & Saatchi and that led me into writing, producing and directing. I was recruited by the NBA to launch Inside Stuff, after winning a National Sports Emmy for a feature I produced about Paula Abdul. As a Senior Producer for MTV Series and Specials, my credits included Spring Break, The Movie Awards and Rock ‘n Jock. I returned to the NBA as VP, Executive Creative Director/Supervising Producer and managed the league’s programming, advertising, marketing and branding. I joined the NHL in a similar role to rebuild the leagues image after their long, contentious lockout.
As a founding partner of CineSport, our original sports content distribution company earned 4 million uniques with 400 publishers and was a comScore, Top 5 sports site. In 2016, OneUp Sports purchased CineSport.
A short list of the branded original content I’ve produced, written and directed includes: AT&T, American Express, Marriott, Ford, Sony, Disney, Turner, ESPN and Warner Brothers. My collaborators have included: Jennifer Lopez, Christina Aguilera, Gwen Stefani, Adam Sandler, Ice-T, Pink, Lebron James, Kevin Hart, Will Smith, Shaquille O’Neal, Michael Jordan, Kobe Bryant, Sidney Crosby, Alex Ovechkin, Danica Patrick, Reggie Miller and Snoop Dogg.