About sweinstock1

  • Industry Branded EntertainmentComedyDigitalEventsFilmMarketingMediaNon-ProfitTelevision
  • Sector Branded Content
  • Preferred Job Title Branded Entertainment PartnershipsEntrepreneurExecutive Creative DirectorExecutive ProducerHead of ProductionScreenwriterSenior Vice President
  • Companies Endeavor, IMG, NBA, NHL, MTV


I’m an executive producer of branded content. I’ve earned over 20 million global views working with iconic brands, A-list talent, major media companies and sports leagues – consistently delivering engaging content driving impactful revenue results on all screens.

I began as an associate producer at Saatchi & Saatchi and that led me into writing, producing and directing. I was recruited by the NBA to launch Inside Stuff, after winning a National Sports Emmy for a feature I produced about Paula Abdul. As a Senior Producer for MTV Series and Specials, my credits included Spring Break, The Movie Awards and Rock ‘n Jock. I returned to the NBA as VP, Executive Creative Director/Supervising Producer and managed the league’s programming, advertising, marketing and branding. I joined the NHL in a similar role to rebuild the leagues image after their long, contentious lockout.

As a founding partner of CineSport, our original sports content distribution company earned 4 million uniques with 400 publishers and was a comScore, Top 5 sports site. In 2016, OneUp Sports purchased CineSport.

A short list of the branded original content I’ve produced, written and directed includes: AT&T, American Express, Marriott, Ford, Sony, Disney, Turner, ESPN and Warner Brothers. My collaborators have included: Jennifer Lopez, Christina Aguilera, Gwen Stefani, Adam Sandler, Ice-T, Pink, Lebron James, Kevin Hart, Will Smith, Shaquille O’Neal, Michael Jordan, Kobe Bryant, Sidney Crosby, Alex Ovechkin, Danica Patrick, Reggie Miller and Snoop Dogg.