About suependleton

  • Industry AdvertisingBranded EntertainmentDigitalMarketingMediaTelevision
  • Sector Branded ContentBranded EntertainmentCreative ServicesOriginal Content
  • Preferred Job Title Creative DirectorExecutive Creative DirectorExecutive ProducerHead of Original ProgrammingHead of Video
  • Companies Scripps Networks (now Discovery) For HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel, Great American Country. The Biltmore Company. ABC's "Good Morning America." Lifetime Television. MTV. VH 1. Multimedia.

Summary

I consider myself to be a purposeful content creator, crafting stories to meet specific goals: whether it’s to achieve ratings or drive consumers to respond to a specific call to action.   My expertise is utilizing market research and my empathic understanding of niche targets to create stories and content that resonate, captivate, engage, and provide value to people, audiences, consumers.

I bring a successful track record leading top-performing creative functions, including demonstrated expertise creating engaging content, driving brand awareness, building talented teams, and delivering high-quality multi-platform content solutions. I have consistently generated measurable value for diverse enterprises throughout my career. Recognized for my flexibility and adaptability in fast-paced cross-functional environments, I thrive managing multiple initiatives simultaneously and leading multidisciplinary teams.