About StuBallatt

I’ve held senior roles in entertainment and news media, consumer and business services, and SaaS technology. I empower and challenge my teams to create positive, lasting organizational change. We foster clarity and consistent communications to reach the audience, and use a universal voice infrastructure fully aligned with target consumers' needs and beliefs to create a favorable environment for revenue generation. A few highlights from my resume:
  • As VP Marketing for DrFirst, I completely re-vamped the branding and marketing operations of this Software-as-a-Service company, launched email and database marketing, digital advertising, eCommerce, social media, content marketing and SEO/SEM, and increased lead generation by 77%.
  • As SVP Marketing & Research for Screenvision, I managed a large team executing more than 2,300 discreet monthly activities and implemented quarterly and annual strategic plans, product improvements, cost savings and new corporate positionings that drove our 25% Compound Annual Growth Rate.
  • As VP Marketing for NBC Universal, I oversaw strategic marketing and consumer promotions for a wide variety of broadcast, cable and web assets, generating millions of dollars in revenue through integrated consumer promotions and branded entertainment for leading brands.
I’m a committed mentor and have proven experience collaborating cross-functionally with senior management. I'm also a music enthusiast and guitar player, a fisherman and boater, a doting father, a very lucky husband, and a touch addicted to Twitter.  Thanks for stopping by and have a great day. Stu
  • Industry AdvertisingBranded EntertainmentComedyDigitalMarketingMediaMusicNon-ProfitPublic RelationsPublishingTelevisionJournalism
  • Sector Ad SalesBranded ContentBranded EntertainmentConsumer MarketingGrowth MarketingIntegrated MarketingProduct MarketingStrategic PartnershipsStrategy
  • Preferred Job Title Branded Entertainment PartnershipsCMO (Chief Marketing Officer)Executive ProducerExecutive Vice PresidentGeneral ManagerManaging DirectorSenior Vice PresidentVice President
  • Companies NBC Universal, Screenvision Media, Working Artist Studios, Berlitz, DrFirst

Summary

Senior marketing executive with deep expertise serving Media, B2B, B2C and SaaS organizations. Broad skills across marketing disciplines: strategy, brand development, creative services, research, persuasive communications, demand generation and partnership development. Leads high-performing teams to drive messaging that improves brand/product visibility, customer relationships, and loyalty. 25 years delivering reach and revenue.

Marketing Leadership – Build and run integrated sales and marketing capabilities driving 25%+ sales growth.

Brand Development – Unify product, positioning and culture for authenticity and enhanced audience receptivity.

Content Creation – Produce break-through information/entertainment that engages audiences and expands reach.

Communications – Drive internal/external messaging productivity and consistency to build trust and revenue.

Strategic Partnerships – Deploy high-impact, repeatable sponsorships, promotions and integrated content programs.

 

Marketing/Communications

Leadership

Brand/Demand Generation/Content

Media/B2B/B2C/SaaS