About StuBallatt

I’ve held senior roles in entertainment and news media, consumer and business services, and SaaS technology. I empower and challenge my teams to create positive, lasting organizational change. We foster clarity and consistent communications to reach the audience, and use a universal voice infrastructure fully aligned with target consumers' needs and beliefs to create a favorable environment for revenue generation. A few highlights from my resume:
  • As VP Marketing for DrFirst, I completely re-vamped the branding and marketing operations of this Software-as-a-Service company, launched email and database marketing, digital advertising, eCommerce, social media, content marketing and SEO/SEM, and increased lead generation by 77%.
  • As SVP Marketing & Research for Screenvision, I managed a large team executing more than 2,300 discreet monthly activities and implemented quarterly and annual strategic plans, product improvements, cost savings and new corporate positionings that drove our 25% Compound Annual Growth Rate.
  • As VP Marketing for NBC Universal, I oversaw strategic marketing and consumer promotions for a wide variety of broadcast, cable and web assets, generating millions of dollars in revenue through integrated consumer promotions and branded entertainment for leading brands.
I’m a committed mentor and have proven experience collaborating cross-functionally with senior management. I'm also a music enthusiast and guitar player, a fisherman and boater, a doting father, a very lucky husband, and a touch addicted to Twitter.  Thanks for stopping by and have a great day. Stu
  • Industry AdvertisingBranded EntertainmentComedyDigitalMarketingMediaMusicNon-ProfitPublic RelationsPublishingTelevisionJournalism
  • Sector Ad SalesBranded ContentBranded EntertainmentConsumer MarketingGrowth MarketingIntegrated MarketingProduct MarketingStrategic PartnershipsStrategy
  • Preferred Job Title Branded Entertainment PartnershipsCMO (Chief Marketing Officer)Executive ProducerExecutive Vice PresidentGeneral ManagerManaging DirectorSenior Vice PresidentVice President
  • Companies NBC Universal, Screenvision Media, Working Artist Studios, Berlitz, DrFirst

Summary

Senior marketing executive with deep expertise serving Media, B2B, B2C and SaaS organizations. Broad skills across marketing disciplines: strategy, brand development, creative services, research, persuasive communications, demand generation and partnership development. Leads high-performing teams to drive messaging that improves brand/product visibility, customer relationships, and loyalty. 25 years delivering reach and revenue.

Marketing Leadership – Build and run integrated sales and marketing capabilities driving 25%+ sales growth.

Brand Development – Unify product, positioning and culture for authenticity and enhanced audience receptivity.

Content Creation – Produce break-through information/entertainment that engages audiences and expands reach.

Communications – Drive internal/external messaging productivity and consistency to build trust and revenue.

Strategic Partnerships – Deploy high-impact, repeatable sponsorships, promotions and integrated content programs.

 

Marketing/Communications

Leadership

Brand/Demand Generation/Content

Media/B2B/B2C/SaaS

 
Required 'Candidate' login for apply this job. Click here to logout And try again
 
 

Account Activation

Before you can login, you must active your account with the code sent to your email address. If you did not receive this email, please check your junk/spam folder. Click here to resend the activation email. If you entered an incorrect email address, you will need to re-register with the correct email address.