- As VP Marketing for DrFirst, I completely re-vamped the branding and marketing operations of this Software-as-a-Service company, launched email and database marketing, digital advertising, eCommerce, social media, content marketing and SEO/SEM, and increased lead generation by 77%.
- As SVP Marketing & Research for Screenvision, I managed a large team executing more than 2,300 discreet monthly activities and implemented quarterly and annual strategic plans, product improvements, cost savings and new corporate positionings that drove our 25% Compound Annual Growth Rate.
- As VP Marketing for NBC Universal, I oversaw strategic marketing and consumer promotions for a wide variety of broadcast, cable and web assets, generating millions of dollars in revenue through integrated consumer promotions and branded entertainment for leading brands.
Industry AdvertisingBranded EntertainmentComedyDigitalMarketingMediaMusicNon-ProfitPublic RelationsPublishingTelevisionJournalism
Sector Ad SalesBranded ContentBranded EntertainmentConsumer MarketingGrowth MarketingIntegrated MarketingProduct MarketingStrategic PartnershipsStrategy
Preferred Job Title Branded Entertainment PartnershipsCMO (Chief Marketing Officer)Executive ProducerExecutive Vice PresidentGeneral ManagerManaging DirectorSenior Vice PresidentVice President
Senior marketing executive with deep expertise serving Media, B2B, B2C and SaaS organizations. Broad skills across marketing disciplines: strategy, brand development, creative services, research, persuasive communications, demand generation and partnership development. Leads high-performing teams to drive messaging that improves brand/product visibility, customer relationships, and loyalty. 25 years delivering reach and revenue.
Marketing Leadership – Build and run integrated sales and marketing capabilities driving 25%+ sales growth.
Brand Development – Unify product, positioning and culture for authenticity and enhanced audience receptivity.
Content Creation – Produce break-through information/entertainment that engages audiences and expands reach.
Communications – Drive internal/external messaging productivity and consistency to build trust and revenue.
Strategic Partnerships – Deploy high-impact, repeatable sponsorships, promotions and integrated content programs.