About stephanie.mcginley

  • Industry AdvertisingDigitalBranded EntertainmentMarketingMediaMusicRadioTelevision
  • Sector Branded EntertainmentConsumer MarketingGrowth MarketingProduct Marketing
  • Preferred Job Title Brand DirectorBoard MemberCDO (Chief Digital Officer)CMO (Chief Marketing Officer)DirectorDirector Of MediaExecutive Creative Director

Experience

  • 2016 - 2023
    National Lacrosse League

    Interim Chief Marketing Officer / Director, Digital and Marketing Strategy

    • Manage a cross-functional team of 62 spanning North America to execute on brand marketing plans and corporate initiatives. • Lead league through rebranding and digital transformation utilizing change management principles to implement governance policies and business initiatives. • Develop and direct the strategic marketing, digital, and communications plans for the NLL. Utilize customer insights and reporting to develop brand positioning, KPIs, segmentation, and tactics that drive engagement. Consistently analyze and assess the effectiveness of campaigns to optimize messaging, media spends, department budgets, and operations. • Identify, finance, and execute league-wide digital investments to meet business objectives across sales, marketing, broadcast and operations. Utilized project management skills to implement CRM and marketing solutions as well as OTT platform and league wide website network creating $1.5 million in cost savings through economies of scale. • Foster client relationships with sales organization and use data driven decision making to develop cohesive marketing programs to communicate value proposition and drive revenue. Key Metrics: o Crafted cohesive marketing and digital strategy, which garnered a 54% increase in partnership revenue, 21% increase in revenue for OTT streaming subscriptions, 22% annual increase in social media followers, 62% increase in email marketing subscribers and 48% increase in unique users across NLL.com. Additionally, found cost savings of approximately $2 million, creating economies of scale in the digital product portfolio. o Lead strategic partnership with Turner Broadcasting and develop marketing plans that drive OTT subscription growth based on market research, the consumer lifecycle, and data analysis. Optimized media spend to increase subscriber acquisition revenue on the OTT platform by 21%. Additionally, increased Peak Concurrent Viewers by 184%, Total Plays by 351%, Unique Viewers by 93%, Minutes Per Unique users 92% with an average viewing time of 55 minutes. o Collaborate with content staff to craft engaging organic and paid social strategy that develops the social media presence for both league and team accounts. Generated growth of 27% on Facebook, 36% on Twitter and 43% on Instagram year-over-year. o Oversee content rights negotiations, distribution plan and calendar growing traffic to NLL.com by 48% of Sessions, 45% of Users, and 44% of Pageviews year over year. Grew the league’s email database by 62% year over year.

  • 2014 - 2016
    CBS Radio

    Digital Project Manager

    • Developed innovative advertising and digital marketing solutions for station partners growing sales revenues 200% between social, email and mobile. • Crafted genre specific digital marketing campaigns and content strategies for each station to foster brand equity and audience development, reaching an average of 5.5 million Unique Visitors to clusters websites with 11 million Pageviews per month and over 2 million Total Listening Hours on streaming station as well as a 2.5 million Streaming Sessions per month. • Implemented standard operating procedures for all marketing and digital products, in turn decreasing monthly risk report from $40k-50k to $1k-1.5k.

  • 2012 - 2014
    Beasley Media Group

    Interactive Manager

    • Managed staff of 3 to contribute to and foster an innovative culture as well as succeed within the company. • Responsible for department budgeting and forecasting of digital sales revenue for cluster. • Developed and executed digital strategy, increasing station website traffic to 5.2 million Pageviews, 2.6 million Total Visitors and 1.5 Unique Visitors each year through multichannel marketing initiatives and implementing unique content strategies that tapped into listeners passion for each genre. • Crafted engaging social strategy to bolster cluster social media following to over .25 million followers by developing engaging content calendars and promotions for each genre, Country and Rhythmic/Top 40. • Created engaging digital marketing campaigns to increase online streaming and listening metrics. Garnered over 2.6 million Total Listening Hours with more than 2.2 million Streaming Sessions and .5 million Cume in a one-year period. • Responsible for generating campaign ideas in collaboration with account executives to ensure station and cluster digital sales goals were met. Managed full cycle digital marketing campaigns for clients.

  • 2010 - 2012
    Beasley Media Group

    Webmaster

  • 2009 - 2010
    CBS Outdoor

    Marketing Coordinator

    • Managed all marketing and client partnerships for Pennsylvania, New Jersey, and Delaware, overseeing campaign concepting, design and fulfillment. • Responsible for all inventory management and forecasting for both local management and corporate executive team. • Created company’s first digital marketing initiative by integrating social media pages and market webpage to generate inbound sales leads.

  • 2010 - 2010
    Philadelphia Wings

    Digital Designer

    • Developed season branding and executed all graphic design for print, digital and experiential initiatives. • Contributed to evolving digital marketing plans and channel development.

Education