About skuldor

  • Industry RadioAdvertisingBranded EntertainmentMusicPodcastingPublishing
  • Sector Audience DevelopmentAudioBranded ContentCreative ServicesInsightsOperationsOriginal ContentPeopleResearchStrategyTalent Development
  • Preferred Job Title AdvisorBrand ManagerCasting DirectorConsultantCreative DirectorEditorFounderHost


For those of you who can’t concentrate for more than 140 characters, and because no one blows your own horn better than you, here’s the short version…
1) Over thirty years as DJ, MD, PD, OM.
2) Nationally syndicated radio host
3) Editor and columnist for two different industry trades
4) Recipient of numerous industry awards for programming excellence.
5) Consultant
6) Researcher
7) Music Supervisor (specializing in 80’s and 90’s ALT)
8) No time for fools and idiots.

Now, for those of you stuck in the security line at the airport, here’s a more leisurely take…

Currently Max is the head of his own independent consultancy, He is the Ex- Program Director of Indie 103.1 in Los Angeles, a station Rolling Stone magazine in May of 2008 named as the Best Rock Station in America in its Best Of Rock 2008 issue. Indie flipped to a Spanish language format in January of 09’. Max’s account of the demise of Indie was published in the Huffington Post.

Before that, WFNX in Boston dragged Max back for his second stint as Operations Manager and PD in October of 2004. Max’s first tenure at FNX ran from 1989 to 1994 where he delivered the station it’s highest ratings ever.

Previously, Max was the Alternative Editor for Radio & Records, the industry’s premier trade newspaper.
Highly regarded as one of the founding fathers of Alternative radio, Max was also the host of the now-defunct radio show Modern Rock Live, once heard in over 75 cities. Max also spent a year as Senior Director of Alternative Promotion for A&M Records.,.

Additionally, Max was the Alternative Editor for The Gavin Report.
For most of the 80’s he was the PD of 91X in San Diego. It was the period of the station’s highest ratings, generating 12+ shares in the sixes, placing the station regularly in the top 3 in market share. Unduplicated to this day.

In 1988 Max developed The Edge format for Jacobs Media, which eventually wound up on over 30 Alterntaive outlets by the mid 90’s .