About SethSchachner

  • Industry AdvertisingBranded EntertainmentDigitalFilmInvestmentMarketingMediaMusicRadioTelevision
  • Sector AudioBranded EntertainmentBusiness DevelopmentCorporate ConsultingCorporate DevelopmentMusic MarketingSocial MediaStrategic PartnershipsStrategy
  • Preferred Job Title AR VR SpecialistBranded Entertainment PartnershipsCDO (Chief Digital Officer)CRO (Chief Revenue Officer)CSO (Chief Strategic Officer)Executive Vice PresidentVice President


Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based

consultancy that provides strategic guidance and helps clients with media and technology

partnerships. Strat Americas has worked with clients in digital and social music, virtual

reality, live entertainment, artificial intelligence, and enterprise software.

Current marquee clients include Smule, where Seth drives artist and label partnerships;

and Microsoft, where Seth is part of Microsoft’s Marketing teams driving Artificial

Intelligence in US markets.

Seth is an experienced business development executive who spent eleven years with Sony

Music, where he held senior digital leadership roles at Sony Music Latin America in

Miami and for Sony’s Jive Records label in North America. At Sony Music Latin, Seth

created multi-million selling mobile handset partnerships for the artists Shakira and

Ricky Martin.

Previously, Schachner held business development roles with Microsoft, Liberty Media,

Viacom, and Universal Music.

Seth was one of AOL’s first business development executives, where he ran AOL’s very

first music channel and oversaw AOL’s partnerships with the American music industry—

including AOL’s first “official” digital music download with the artist John Mellencamp,

and Oasis’s first online chat session.

A two-time graduate of Columbia University in New York, Seth has also served as

Chairman of Florida’s Film & Entertainment Advisory Council, which helped guide

Florida on state film and entertainment growth strategies.

Seth’s articles and posts have appeared in publications like Venture Beat and The

Guardian, he has commented on music on Fox and Cheddar TV, and he is a frequent

public speaker globally.