About samiam

To Whom It May Concern, I saw your job posting and would like to submit my resume. I am a Creative Director and storyteller with extensive advertising and marketing agency experience and work closely with in all disciplines from branded entertainment, video production, social media, and technology to business development. I'm a creative who is passionate about the relationship of business and design…. so much so I got an MBA and wrote a book about it. I've gained invaluable experience in growing tribes of creatives and in telling great stories with them. My background includes work in the entertainment industry, with consumer products, non-profit and technology products. I thrive in fast paced environments, and enjoy engaging with in a collaborative environment. My portfolio : www.samanthahoeynelson.com The password for my portfolio is : SHNCREATIVE Warm regards, Samantha Hoey Nelson
  • Sector Branded EntertainmentCreative ServicesAd SalesCorporate ConsultingSocial MediaArt DirectionBranded Content
  • Preferred Job Title Creative Director


  • 2013 - 2019

    Creative Director

    Pitched and executed on various interactive, experiential, branding, and social media projects for an array of agencies in advertising, marketing, pr, and non-profit organizations. • Highlight Projects: ✴ Created a new IP for a 150 yr old global organization, including the development of the brand identity and promotional marketing channels via social media, experiential marketing, and digital interactive advertising initiatives. ✴ Collaborated on market research and strategy presentations for brand expansion with an established manufacturing company. ✴ Crafted a new user experience strategy for a beverage company, bringing social aspects to the customer journey. ✴ Developed a variety of large scale branded entertainment augmented reality experiences for travel focused programs. ✴ Pitched a public relations campaign for California insurance lobby. ✴ Defined a new identity for a United Nations AIDS Program • Clients include: John Deere, Carnival Cruises, and Drinks, Nickelodeon, Jet Blue, Elizabeth Glazier Pediatric Aids Foundation, California Association of Health Plans


  • University of Southern California


    EMBA Program

  • Radford University

    BFA Design