About rodrigoredondo

  • Industry AdvertisingDigitalFilmMarketingTelevisionVisual Arts
  • Sector Creative ServicesArt Direction
  • Preferred Job Title Brand DirectorCreative Director
  • Companies ABC News, Nielsen, IBM, NYU

Summary

Multi-Award winning Senior Art Director with 10 years of experience in creative managerial positions. Skilled in collaborating with all members of the organization to achieve business and financial objectives. Expertise lies in creating innovative content solutions to build brands and brand affinity among consumer bases within diverse categories. A visionary leader who can lead teams by establishing direction and motivating team members, leveraging diverse views, and encouraging innovation and creativity. A problem solver who thrives in a fast-paced environment. 

Experience

  • 2015 - 2020
    ABC News

    Senior Art Director

    Leading Artistically the Marketing & Creative department of ABC News. Conceptualizing, developing, managing, and producing campaigns for all ABC News Shows and properties for Broadcast, Social, Mobile, Web, and Print. Under my artistic direction, shows like ABC World News with David Muir achieved the number 1 place as America's most-watched program. Same for GMA in the mornings, 2020 on Fridays, and Nightline at nighttime. Better ratings in all shows generated an increase in sales for advertisement and sponsors, raising general revenue. Key Achievement: Keeping major projects In-House, saving money and time for the company

Education