About Robyn DeMarco

  • Industry DigitalMediaTelevision
  • Sector AcquisitionsAudience DevelopmentDevelopmentDistributionOriginal ContentStrategy
  • Preferred Job Title CCO (Chief Content Officer)Executive Vice PresidentGeneral ManagerHead of Video
  • Companies MTV, Viacom

Summary

Media executive with deep expertise in content strategy and network management. Fluent in the creative and business sides of distributing, producing and acquiring premium video content for all platforms. My superpower is galvanizing collaboration and alignment across teams to engage target audiences, build brands and drive revenue. Strong passion for entertainment and stories for and by women.

As EVP of MTV, I led Programming and Content Strategy. The following teams reported directly to me:

– Program Strategy, Planning & Scheduling of all on-air, online and promotional content for MTV, MTV2, MTV Live, MTV Classic, MTVu, and MTV Hits
– Acquisitions
– On-demand & OTT distribution and windowing
– In-House Production Studio
– Music Programming

Partnering with the network president, I transformed the content planning and scheduling strategy resulting in the highest ratings ever. I was a key member of the executive team that launched MTV’s most successful series, including “Jersey Shore”, “Teen Mom” and “Teen Wolf.”

Highlights:
– Achieved MTV’s highest-rated primetime block
– Increased total day ratings by 25%
– Tripled acquired movie library and increased movie viewership by 20% while significantly reducing amortization costs
– Formed “Weekends & Pop Culture” In-House Studio that improved ratings by 15%, generated $20M+ revenue, and featured A-Level talent including The Rock, Katy Perry, and Emma Stone
– Owned $600M Programming P&L, maximized spend and increased original programming hours by 25%