About Rebecca Carroll
Industry AdvertisingBranded EntertainmentEventsMarketingMediaMusicNon-Profit
Sector Music Marketing
Preferred Job Title Account DirectorAdvisorBrand DirectorBrand ManagerBranded Entertainment PartnershipsBrand Activation MarketerBrand PartnershipsCCO (Chief Content Officer)CMO (Chief Marketing Officer)CSO (Chief Strategic Officer)ConsultantEvent PlannerProduct MarketerVice President
I’m a strategic marketing executive who builds and champions brands to drive audience and revenue for clients in music, entertainment, ecommerce and nonprofits. Comfortable and effective in fast-paced startups, managing all stakeholders. Companies hire me to protect and serve the integrity of all brand messaging, grounded in competitive analysis and expert market research. I’ve always been committed to working with innovative, breakout artists who understand that constant communication with the audience on social media is essential.
•Launch team for Whitepages’ “Hiya” Caller ID app – named a Top App by TIME: Content creation, social media outreach and promotion, PR support
•Social media advisor for Danny Gregory and Koosje Koene’s startup online art school Sketchbook Skool; grew followers on Instagram 750%, Twitter 958%, Facebook 59%, Pinterest 273% over one year with no budget
•Generation Axe (Steve Vai, Nuno Bettencourt, Yngwie Malmsteen, Zakk Wylde, Tosin Abasi): Created integrated campaign for superstar guitar group, offering signed albums, backstage experiences, signed guitars and merchandise
•Created strategic US marketing plan for Portishead’s multi-platinum debut album “Dummy”, including thematic promotions and launch parties in key markets
•Spearheaded strategic US marketing launch of UK group Stereo MCs’ milestone second album
•Expanded college and lifestyle field marketing department from 9 reps to 100+; recruited, hired and trained college students to be on-campus music, film and lifestyle marketers
•Marketed original “Bean” film in US to college audience; advocated for US marketing push; $45M US gross
2005 - 2020
Marketing and communications for diverse online properties and corporate clients, including guitar virtuoso Fareed Haque, CHNL Media, PledgeMusic, Hiya Caller ID app, WhitePages.com, TINYPulse.com, SketchbookSkool.com, RecipesFromTheStudio.com, Pro.com, Move \'N Groove Kids, Creative Memories. •Developed creative strategies for social media marketing, engagement, and promotion. •Marketed launch of WhitePages.com Hiya Caller ID app. •Conducted social listening and blogger outreach to improve inbound marketing efforts. •Recruited, trained and managed field marketing reps for multi-genre music and film projects. •Developed creative PR pitches and SEO-friendly blog posts to promote products and brands and to generate traffic and leads. •Managed online communities to increase customer participation and brand engagement. •Project management, social and marketing plan generation and support for musicians and recording artists. •Developed and tested email marketing programs to improve response rates. •Performed comprehensive competitive analysis and research to drive brand strategy.
2002 - 2004
Tuned In Marketing
Independent viral marketing services company with cellular phone, music and cultural clients, including AT&T, Paley Center for Media and RCA/BMG and independent jazz releases.
1999 - 2001
Internet-based Grammy-nominated music company; traditional and online marketing for artists including the Presidents of the United States of America, Wailing Souls, Richard Hell, Wayne Kramer. ●Developed revenue-generating marketing service to promote non-music lifestyle products via company\'s proprietary marketing channels and street team. ●Liaison with distribution company.
1991 - 1999
Island Records/Polygram/Universal Music Group
London Records, Island Records, Polydor, College & Lifestyle Marketing, Classics & Jazz, and Film Division •Brand development, marketing and advertising strategy, product management for music and film releases. •Developed imaging, merchandising, packaging, marketing and promotions for innovative and groundbreaking artists and genres, including British pop, alternative rock, electronic, rap, world music, trip hop, classical and jazz artists. •First No. 1 rap single for label (Island/Polygram Label Group) •Recruited, trained and managed marketing staff for college & lifestyle marketing and classical & jazz divisions. •Recruited, hired, trained and managed college students for national college & lifestyle marketing rep team for launch of film division; executed localized film promotional campaigns in 26 markets.
University of Wisconsin-Madison
Emphasis on Advertising, Marketing, PR