Industry Branded EntertainmentEducationEventsInvestmentTelevisionMarketing
Sector Business DevelopmentConsumer MarketingCorporate ConsultingIntegrated MarketingStrategic Partnerships
Preferred Job Title CEO (Chief Executive Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CRO (Chief Revenue Officer)CSO (Chief Strategic Officer)ConsultantEntrepreneurExecutive Vice PresidentPresidentSenior Vice President
As an independent consultant and leader of a boutique marketing and business development firm, Rob has delivered great value through outsourced leadership roles focused on consumer, leisure, sports and lifestyle brands. In addition to independent roles, Rob has driven innovation, created new profit centers, distribution channels and brand development platforms start-ups, pro-sports leagues and multi-billion dollar corporations.
Up until Spring of 2017, Rob ran national marketing at Diamond Resorts International where he founded and grew The Diamond Resorts Invitational, a nationally televised, official PGA TOUR Champions event. By implementing a unique sports marketing model, he built the platform to build Diamond’s brand and demonstrate its competitive advantage, returning 100% of the event’s cost through sponsorship and hospitality sales.
From 2002-2008 and again from 2009-2012, Rob ran Iron Horse Marketing, a boutique consultancy focused on outside marketing and business development leadership. Highlights include:
- Leading Copart’s expansion into the consumer sector through partnerships with NASCAR, the NHRA and associated media outlets.
- Partnering with retired NFL All-Pro linebacker, Carl Banks, to launch Famous 58, a line of BBQ foods targeted to the tailgate party segment.
- Leading the transformation of Becker Group, a fifty-year-old holiday display designer/supplier into an experiential marketing agency launching programs with Fox, Disney and The History Channel.
- Leveraging Autotote’s technology infrastructure at horse racing tracks to create a multi-media advertising solution.
In 2008, Rob was VP, Strategic Brand Development for upstart Dale and Thomas Popcorn, where he created partnerships and promotions with Universal Pictures, AEG, Miller Beer, Netflix and many others. From 1999-2002, Rob oversaw business development for Bank One’s co-branded and affinity credit card programs and created General Mills’ Box Tops for Education Visa program.
From 1995-1998, Rob led business operations for the National Basketball Association’s $150MM licensed products division and at the dawn of the digital age, he championed the vision and launched the NBA.com Store and the league’s CRM program. Early in his career, he held finance positions for sports marketing giant, IMG, in their golf and television production and distribution divisions.
From 2003-05 and since January of 2018, Rob has taught the undergraduate and MBA-level sports business classes at The Wharton School and co-founded the Wharton Sports Business Initiative in 2004. Each semester, he oversees MBA level for-credit consulting projects and is the lead instructor for the summer sports business academy for high school students.
Rob is a graduate of Boston College and earned an MBA from The Wharton School at the University of Pennsylvania. He lives in Northern NJ with his wife and two sons.