About RayARoel

  • Industry AdvertisingEducationDigitalMarketingMediaNon-ProfitPublic RelationsPublishingResearchJournalism
  • Sector Branded ContentBusiness DevelopmentConsumer MarketingCorporate CommunicationsCorporate ConsultingMarket CommunicationsPRSocial MediaUser ExperienceWeb Development
  • Preferred Job Title Brand Activation MarketerCCO (Chief Content Officer)CCO (Chief Communications Officer)CMO (Chief Marketing Officer)Editor
  • Companies McCann Worldgroup, Ogilvy & Mather, RAR Consulting LLC

Summary

15+ years of experience in internal and external communications strategy, media relations, planning, storytelling, content management and campaign execution. Writer and editor who creates incisive copy, worldwide marketing communications assets and vast amounts of public relations and marketing strategy materials.

  • Well-versed in expanding public visibility through science, consumer, professional, and business facing digital media relations.
  • Skillsets include: social media management (Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.) thought leadership, videos, multi-media presentations, Key Opinion Leader (KOL) ambassador development, white papers, case studies, fact sheets, website content management, financial management, donor and investor relations, intranet messaging and management, blogs, speechwriting, internal emails, annual reports, press kits and releases, podcasts, and live and virtual conferences/town halls.
  • Deep expertise in science, health and wellness; ad/ marketing agencies and consultancies; higher education; non-profits; B2B; financial services.
  • Craft numerous marketing communications strategies and events that entice and inform multiple stakeholders through a rich mix of digital content.