About Patrick Scanlon
Sector Branded ContentCorporate CommunicationsCreative ServicesPost ProductionSocial Media
Preferred Job Title Executive ProducerGeneral ManagerHead of ProductionHead of VideoHead of Video ProductionProducerSenior Producer
Pat Scanlon knows the broadcasting industry. Over the past twenty-five years, he’s won Emmys as a broadcaster, launched a regional cable TV network, directed programming and marketing departments, and produced every type of broadcast product imaginable, from hosting and producing Rutgers Basketball and Rutgers Football coaching shows, live network football games to commercials and corporate marketing pieces.
Since moving into its’ New Jersey production facility in 2005, Shamrock has seen its client base grow by leaps and bounds. Shamrock’s client list reflects relationships and mutual respect developed over decades, and includes Rutgers University, Walgreens, The New Jersey Alliance for Action, Casio, Ansell, Coldwell Banker Real Estate Corporation, ShopRite, Vision Creative Group and Taylor PR.
Scanlon came to New Jersey in 1980, leaving NBC affiliate WNDU-TV to join New Jersey Network. It was there he was named NJ Sportscaster of the Year nine times while winning numerous awards.
In 1996, Scanlon guided the launch of CN8, a regional cable network in Pennsylvania and New Jersey. Heading up this network that featured a variety of live and interactive programming, Scanlon also created a regional branding and promotions department. He received national recognition for bringing such an original concept to the cable television marketplace.
Prior to concentrating his efforts solely on Shamrock Communications, Scanlon was VP of Television Production and Marketing for The Racing Network, overseeing the production facilities and the network’s branding and marketing.
A graduate of the University of Notre Dame and the author of three books, including “Digger Phelps and Notre Dame Basketball,” Scanlon was named New Jersey Sports Broadcaster of the Year nine times, while winning two NATAS Mid-Atlantic Emmy Awards. He has covered high school, college, and professional sports, including the U.S. Open Golf Championship and New York City Marathon, as well as producing New York Giants Preseason Football telecasts.
2002 - 2019
I’m responsible for the strategic direction and operations of one of New Jersey’s leading video production companies. We deliver expert commercial and corporate video content for clients including Century 21, Coldwell Banker, Casio, Jersey Mike’s, Monmouth Park Racetrack, Monmouth University, ShopRite and Walgreens. Production areas of expertise include: Sports Financial Corporate Educational Retail Construction Safety & Training Franchising Executive Producer-Commercials, Features and Corporate Video Production Led re-org of the New York Racing Association’s television production group, including new on-air re-branding and remote production trucks and equipment. New York Giants Preseason Telecasts 2003-2009-Coordinated and produced NFL telecasts including remote facilities, transmission, crewing, talent and game production. Consultant Daily Racing Form-Designed Live Studio for broadcasts, web content, live and taped remote productions, seminars and events.
1999 - 2002
The Racing Network
I was hired to oversee Production and Marketing for this entrepreneurial, multi-channel, satellite racing network. We programmed four channels of content on DISH Network. • Revamped network brand including logo, graphic design and on-air presentation. • Created content partnership with the Daily Racing Form. • Drove subscription sales with direct mail and print advertising. • Managed personnel operations budget in excess of $5 million annually.
1996 - 1999
Created and launched this regional programing network for New Jersey and Philadelphia, consolidating a dozen local programming departments into one network group. Developed organizational structure including Remote Production, Public Relations, Promotions, Sales, Finance, Scheduling and Engineering. Built Master Control, Remote Production Trucks, Studio and Set Design. Created up to 12 hours of Live Talk and Sports Coverage daily. Selected talent and negotiated contracts. Negotiated programming and content deals with networks, leagues, colleges and other organizations. Instituted Regional Promotions Group to create and traffic brand and programming promo content across the top cable networks. Managed $4 million annual budget with P/L responsibility.
University of Notre Dame
Business Management degree with a concentration on communications electives.