About Steven Picard

Hello, After crafting and managing key brand messaging for both start-ups and established media brands throughout my career, I would be thrilled to join your Branding, Communications or Public Relations team, leading the planning and execution of innovative storytelling strategies, better positioning, promoting and expanding the reach of your services and products. My passion as a natural-born communicator has always revolved around telling stories that make a measurable impact. Truly persuasive, creative Communications really comes down to two factors; it has to be genuine and engaging. While that may seem a simple task, without the proper analysis of market research data, a thorough strategic vision, effective multi-channel messaging and persuasive influencers that narrative won’t be exceptional and opportunities to create meaningful and loyal connections with internal and/or external stakeholders will be lost. Throughout my career representing media organizations as well as multiple commercial clients, I’ve accrued the confidence to develop and lead creative, engaging Communications campaigns. I gained immeasurable experience helping to bring stability and success to two start-ups, the comprehensive re-branding of one of Bell Media’s most iconic properties and the launch of a national music streaming app. Each had its unique challenges and entirely different target audiences but through effective Public Relations strategies, engaging storytelling, snackable digital content and collaboration with a variety of internal and external teams, I was able to efficiently define, strengthen and grow all four brands As a forward-thinking, relationship-builder who’s passionate about making definitive and measurable connections between brands and audiences, I would appreciate the opportunity to take my proven track record to new heights with a role with your organization. I look forward to speaking with you to discuss my career trajectory and passion for this endeavor. Thank you for your consideration. Sincerely, Steven Picard
  • Industry AdvertisingBranded EntertainmentDigitalEventsMarketingMediaMusicNon-ProfitPodcastingPublic RelationsRadioResearchJournalism
  • Sector Audience DevelopmentBranded ContentBranded EntertainmentClient RelationsConsumer MarketingCorporate CommunicationsCreative ServicesMarket CommunicationsMarket ResearchOperationsOriginal ContentPRResearchSocial MediaStrategyTalent DevelopmentTalent RelationsAudioMusic MarketingProduct Marketing
  • Preferred Job Title Brand DirectorBrand ManagerBranded Entertainment PartnershipsCCO (Chief Communications Officer)ConsultantCopywriterDirectorEvent PlannerHostWriterCreative DirectorHead of Original Programming
  • Companies Stingray Music Group, IHeartRadio, Bell Media, Standard Media, Burlington Broadcasters, Liberty Media, American Red Cross, Boston Phoenix Media Group

Summary

Dynamic, results-driven Brand Director, Communications and Public Relations Manager with extensive experience crafting and managing the brand marketing for two successful start-ups, the comprehensive rebranding of an iconic Bell Media property and the launch of a national music streaming app. Decisive leader with a proven track record developing and executing strategic branding, marketing and content strategies resulting in enhanced brand exposure and revenue growth. Adept at providing clear direction of creative concepts and collaborative in turning those plans into success.

Experience

  • 2018 - 2019
    Stingray Music Group

    Brand Consultant

    Stingray is an international, multi-platform audio service that broadcasts continuous music and video streaming. • Provided music streaming industry research, American market analysis, opportunities and strategy for launch of Stingray’s U.S. music streaming app • Curated music streaming station as well as numerous theme-based music streaming playlists in the alternative, rock, pop, metal, hip-hop, Broadway and kids genres

  • 2010 - 2017
    Bell Media - CHOM 97.7

    Brand Director/Assistant Brand Director/Music Director/Show Host

    Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising and digital media. Brand Director/Assistant Brand Director (2014-2017) Managed Brand, Communications, Content, Talent and Events • Developed station branding, content, programming, marketing and promotional campaigns through the analysis of market research data and strategic planning • Managed cross-functional creative team; including hiring, coaching, performance management and compensation, strategically supporting team goals and business initiatives • Served as lead spokesperson and media contact for CHOM. Provided timely and effective key messaging in responding to all customer feedback, comments and criticism • Directed internal and external communication; prepared internal updates for staff and Bell Media executives; directed and edited socials, web content and e-letters for customers • Prioritized white hat SEO best practices to expand strategies for multi-platform branded digital content and social media messaging, allowing for quantifiable brand stickiness • Created, wrote, edited and approved client-focused concepts, campaigns and copywriting for commercial, promotional and non-profit customers • Reported directly to General Manager and National VP of Programming • Diversified station staff; increased market share by 7%; boosted station revenue and grew listenership to 1.4 million unique listeners per week • Oversaw and managed federal and corporate regulatory compliance issues • Strategically restructured music and commercial flow resulting in evening market share increases of 47%(adults, 25-54) and 67%(men, 25-54) • Conceived, organized and managed multiple in-house and off-site events Music Director & Show Host (2010-2017) • Responsible for stakeholder relations, programming, visibility and hosting • Selected, scheduled and maintained station music, library and programs • Analyzed and applied research data results leading to a comprehensive station rebranding via music, content, messaging and tone • Initiated comprehensive music changes leading to an immediate increase of 6 market shares(men, 25-54); consistently #1(men, 25-54) and top three in the market(adults, 25-54) • Developed relationships with artists, artist management and industry representatives • Host of P After Dark. Highest-rated CHOM program, fall, 2017(adults 25-54)

  • 2003 - 2009
    Standard Media/Bell Media - CKGM, The Team 990/TSN690

    Assistant Brand Director/Copywriter/Show Host/Reporter

    On-Air Contributor (2013-2017) • Served as college football and NFL contributor for The Morning Show Assistant Brand Director (2006-2009) Responsible for directing programming, policy and procedures for all-sports radio station start-up, including: internal and external Communications, Public Relations, digital branding and content, copywriting, Media Relations, managing talent, Marketing, annual budget and internship program. • Developed and managed annual on-air programming and production budget • Hired, managed, trained and advised operators, reporting staff and program hosts • Determined station branding and direction via trends, market research and analysis • Managed digital branding and on-line content • Developed close relationships with professional athletes, agents, management and sports industry representatives • Scheduled weekly programming and staff Copywriter (2003-2009) • Conceptualized, wrote, edited and approved copywriting for commercial, promotional and non-profit clients Evening Host, P On Sports (2005-2009)/Co-Host, The Guys In The Morning (2004-2005) • Researched, prepared, produced and hosted P On Sports and The Guys In The Morning for target audience of men, 18 to 49 • Contributed to Montreal Canadiens pre-game shows and co-hosted Canadiens post-game broadcasts Reporter, Montreal Expos/Tennis Radio Network (2003) • Covered the Montreal Expos as the station beat reporter for the 2003 MLB season • Arranged and conducted interviews with players, coaches and club executives for pre-game show, post-game show and radio archives • Contributed insight and analysis to baseball coverage in all day-parts and hosted Expos post-game shows • Served as tennis reporter for select international markets along the Tennis Radio Network

  • 2008 - 2019
    Futureboy Productions

    Associate Writer

    • Contributed to the development and wrote various segments for CBC television pilot, "Face To Face"

  • 1994 - 2003
    Burlington Broadcasters - WBTZ, 99.9 The Buzz

    Music Director/Brand Ambassador/Copywriter/Afternoon Drive Host

    Created everything from the ground up for alternative rock start-up; developed winning strategy for immediate market dominance(adults 18-34) via music selection, station branding and digital content. Music Director • Determined station branding and market direction for alt-rock start-up, taking it to #1 in the market(adults 18-34) within one year of the launch • Selected, scheduled and maintained station music, library and programs • Analyzed industry data, research and cultural trends to best support established and emerging artists with successful promotional and commercial support • Developed and maintained working relationship with record company representatives • Trained, advised and managed on-air staff and internship program • Nominated Top 5 Billboard Small Market Music Director of the Year, 1997, 1999 and Top 5 Gavin Small Market Music Director of the Year, 1998, 1999, 2001 and 2002 Brand Ambassador • Served as primary promotional host for clients, customers and sponsors • Hosted, prepared and presented weekly station club event Copywriter • Contributed digital branding and content • Conceptualized and wrote copy for commercial, promotional and non-profit clients • Wrote and contributed industry articles, reviews and commentary for FMQB and College Street Magazine Afternoon Drive Host • Prepared and hosted the highest-rated afternoon drive program in the market(adults, 18-34) • Developed and presented weekly show highlighting independent bands and new music

  • 1996 - 1996
    Liberty Media - WMRQ, Radio 104

    Midday Show Host

    • Prepared and hosted the highest rated midday show in the market(adults 18-34) • Developed and presented weekly show highlighting independent bands and new music

  • 1991 - 1996
    American Red Cross

    Recruitment Specialist

    • Developed and executed communications plan for blood recruitment activities with sponsors in industry, schools and community groups. • Prepared and delivered multiple oral and visual presentations to promote the benefits of participating in the Red Cross blood program. • Created and distributed media kits. • Composed campaign donor letters and letters of recognition for strong supporters of the Red Cross Blood Program

  • 1991 - 1996
    Boston Phoenix Media Group - 101.7, WFNX

    Show Host/Public Affairs Coordinator

    • Prepared and presented weekend programs • Served as Public Affairs coordinator

Education