About Peter

  • Industry AdvertisingBranded EntertainmentFilmMarketingMediaMusicNon-ProfitTelevision
  • Sector Branded ContentBranded EntertainmentConsumer MarketingIntellectual PropertyIntegrated MarketingMusic MarketingOriginal ContentProduct DevelopmentProduct MarketingSeries DevelopmentFilm Production
  • Preferred Job Title CCO (Chief Creative Officer)Executive Creative Director
  • Companies Spark44 (LA, NYC And Toronto) Kastner & Partners LA And London, Leo Burnett (Frankfurt), E Fact (London, Springer & Jacoby), Rempen & Partner (Duesseldorf), Scholz And Friends (Hamburg)

Summary

I am a global creative director based in LA and NY.

I develop, nurture and amplify brands by making them interesting. Very interesting.
Because interest creates value. And value means growth.

BELIEVE

A strong belief in the power of consistency, delivered with an element of surprise will lead to sales, brand health and some awards along the way. I strive to add value to a brand by creating culturally relevant campaigns and experiences.

SKILLS

My capabilities include creative leadership, creative strategy, creative development, copywriting, art direction, design, branding, directing, direct marketing, branded content, digital marketing, social media marketing, customer relationship management (CRM), integrated marketing, direct response media, brand advertising, new and emerging technologies, consulting, data, digital strategy, marketing strategy.

I am currently collaborating with show runners to package and sell tv show formats, documentaries and branded content to clients and networks.