Industry AdvertisingBranded EntertainmentFilmMarketingMediaTelevision
Sector Branded ContentBranded EntertainmentIntegrated MarketingOriginal ContentSeries DevelopmentFilm Production
Preferred Job Title Executive ProducerHead of ProductionVice President
2020 - 2020
Promoted to build and lead new, centralized department overseeing production across cable and DTC portfolio. Collaborated with UCP and Universal Television to execute marketing production on pilots and series. Drove physical production strategy for 8 networks and the launch of Peacock. Owned management and accountability of 3rd party vendors. Produced most high profile projects. • Acted as main point of contact with network and studio executives, showrunners, producers, and external vendors. • Owned and built production budgets, managed bidding process, scoped and advised costs, negotiated rates. • Directed daily comms across Creative, Ad Sales, Legal, Labor, Finance, Publicity, Business Affairs, and Development teams. • Sourced, hired, and managed directors, creative agencies, and production companies. • Developed long range planning strategies that oversaw 15% year-over-year growth for 4 consecutive years. • Negotiated and structured high six-figure talent deals with on-camera and social media commitments. • Drafted union/guild and vendor contracts, SOW’s, BTL crew deals, insurance, music and licensing agreements. • Coordinated notes and feedback with Creative leads, managed casting sessions, wardrobe, and storyline planning. • Supervised, mentored, and trained team of 7 Producers, delegated assignments, provided career guidance and feedback.
2013 - 2016
Led physical production for #1 cable network on promos and branded integrations. Determined strategic approach to budget, creative, and logistics. Acted as main point of contact with studios, show runners, directors, external production partners, and creative leads. Planned and executed shoots. Oversaw casting. Actively contributed as member of leadership team to develop and vet concepts. • Produced over 40 shoots annually for top scripted drama and comedy series, collaborated with studios and showrunners. • Controlled budgets up to $1.3 million, led bidding process, built estimates, negotiated costs, approved spend. • Coordinated feedback across key stakeholders, managed approval process across chain of command. • Managed scheduling process, built calendars and timelines, tracked progress across department pipeline. • Hired and supervised production partners; built relationships with directors, production companies, agencies, and talent. • Developed global roster of vendors, producers, and below the line crew.
2012 - 2013
Key early member of team launching Fuse News. Pitched, developed, and produced daily segments. Supervised edit sessions. • Directed over 50 live music and interview shoots featuring celebrities, up and coming bands, and newsmakers.
2007 - 2012
Managed international development, production, and post for 56 MTV, Nickelodeon, and VH-1 channels across UK, Europe, Asia, and South America. Served as main point of contact between regional channels and International HQ. Created and produced original series, marketing, and live awards shows. Led two team restructures in New York and Buenos Aires. • Developed and produced international campaigns for series including The Hills, SpongeBob, Teen Mom, MADE, and Awkward. • Showrunner and Director on 2008-2011 MTV Europe Music Awards Red Carpet Show and EMA Backstage Show. • Supervised post production, built workflows, produced edit sessions, coordinated scheduling and delivery. • Managed 6 New York and 4 Buenos Aires direct reports, mentored junior producers, delegated assignments.
2006 - 2007
· Ran internal production department tasked with creating scripted and unscripted content for network of 13 websites. · Designed in-house video studio with live streaming capabilities, developed infrastructure, purchased and constructed production and post production technologies. · Hired and managed 3 direct reports and network of freelance editors, designers, producers, and shooters. · Created and produced music, celebrity, and lifestyle documentary series for on-demand streaming and broadcast.
Own top to bottom transition from live to traditional broadcast workflow. Source and implement new technologies. Oversee series and documentary content for multiple brands. Lead capture and post production planning and execution. Control budgets up to $4 million. Create SOW and vendor contracts. Onboard and manage vendors and freelancers. • Executive Producer for Dreamforce – oversee creation of 100 hours of original programming. • Lead XR studio production and post with green screen, LED wall, and Unreal Engine based workflows. • Run field production, virtual capture, and post production throughout US, EMEA, and APAC regions. • Implement full audit of production budgets. • Advise and educate C-level leadership on broadcast best practices, cost analysis, timelines, and strategy.
2020 - 2021
Quarterbacked projects through from concepting through delivery. Developed briefs and pitches. Partnered with agency leads to develop production approach. Built and controlled project budgets to $1 million. Managed client/production relationships. Oversaw talent relations. • Executive Producer for iCIMS 2020 global digital marketing campaign. • Executive Producer for Self Financial national broadcast, digital, and OOH campaign.
S.I. Newhouse School of Public Communications