About okccrash

Crash Poteet Charleston, WV 25314 okccrash@gmail.com 417-499-4046 Provide a clear and unique vision to strategically propel your company to maximum revenue levels while advancing awareness, understanding and engagement in your company’s mission, culture and business objectives. Work Experience Brand Manager 101.9 WPOR-SAGA COMMUNICATIONS - Portland, ME January 2018 to Present Team leader working directly with broadcast, sales and promotions departments. Oversight of station operations,external marketing, research, air staff coaching, personnel hiring, playlist structuring, label relations, writing and producing of station imaging, creation and coordination of promotions and contesting, concert on site presence, web, social media and oversight of all facets of broadcast brand management in nation's 95th largest radio market. Broadcast Radio Consultant CRASH INC. - Charleston, WV September 2016 to Present Owner-Radio Broadcast Content/Marketing Consultant. Talent Coaching, Promotions, Marketing, Music Scheduling, Station Imaging, External Marketing, Ratings Analysis, Digital Strategy, Sales Support. Mid-Day Radio Personality/Music Director 100.9 THE MIX-LM COMMUNICATIONS - Charleston, WV September 2017 to January 2018 Classic Hits Personality and high profile At-Work Communicator serving audiences in both the Charleston and Huntington, West Virginia markets. Show outperformed station in Fall 2017 Nielsen ratings period. Provided daily music scheduling for two station network. Director Of Programming/Afternoon Drive Host 96.1 THE WOLF-WEST VIRGINIA RADIO CORPORATION - Charleston, WV December 2014 to September 2016 Day to day team leader providing oversight of on-air brand including strategic planning, air staff, personnel hiring, playlist structuring, scheduling and label relations, writing and producing of station imaging, creation and coordination of promotions and contesting, concert on-site presence, street team. Daily prep and delivery of phone intensive Afternoon Drive show. In 12 months, station scored consecutive 18-34 wins over 30 year Country market leader. Afternoon Drive consistently out-performed station overall. Station morning show nominated for 2014 Marconi Award. Director of Programming 98.5 KVOO-JOURNAL BROADCAST GROUP - Tulsa, OK March 2012 to April 2014 Management of day to day operations, strategic planning, external marketing, budgets, research, air staff coaching including large cast "VOO Crew" morning show, personnel hiring, playlist structuring, scheduling and label relations, writing and producing of station imaging, creation and coordination of promotions and contesting, concert on site presence, street team, web, social media and all facets of brand management. Two #1 books (18-34/25-54) in a single calendar year (Wi 12 and Sum 13.) Previously station had one #1 book in 10 years. Creation and execution of three station initiated and promoted benchmark listener concerts, resulting in substantial cume and TSL increases and nearly $70,000 in revenue. Organization and implementation of St Jude Radio-Thon in 2013, raising over $160,000 and doubling the previous year's amount. Coached morning show to local and national recognition as The Academy of Country Music's Personalities of the Year" in 2013. Music Director/Creative Consultant/Morning Show Host 93.3 JAKE FM-TYLER MEDIA - Oklahoma City, OK March 2010 to March 2012 Preparation and execution of daily morning show, remotes, public appearances, weekly music playlist generation and label relations, supervision of street team, the writing and producing of station imaging and in house consultation regarding creation of on air and on site promotions and contests, external marketing, visibility opportunities and brand awareness for a unique, start-up Country station against two established market leaders. Four Top #3 books including wins 18-34 and 25-54 over incumbent market leader, Clear Channel's 101.9 The Twister. Director of Programming 96.3 KSCS-ABC/CITADEL - Dallas, TX April 2008 to December 2009 Management of day to day on-air station operation in America's 5th largest radio market. Personnel hiring, budgeting, supervision of promotions and production departments, coaching of legendary "Dorsey Gang In The Morning" show, structuring of weekly playlist and label relations, writing of station imaging, development of sales and web revenue generating promotions and partnerships, all external station marketing and in market research/focus group projects. Two consecutive 25-54 PPM finishes as Dallas/Fort Worth's #1 Country station (Nov and Dec 2008) toppling competitor 99.5 The Wolf for the first time in seven years and leading the station to a cume of over 1,000,000. Academy of Country Music's "Major Market Station of the Year" 2009. Academy Of Country Music's "Morning Personalities of the Year" 2008. Country Aircheck's "Top 5 Most Most Influential Country Stations In America." Director of Programming/Morning Show Host 96.7 THE TEXAS TWISTER-ABC/CITADEL - Dallas, TX January 2004 to April 2008 Day to day programming operations including daily delivery and preparation of morning show, weekly construction of music playlist, writing imaging, hiring personnel, budgets, creation and execution of on air and on line contesting and promotions, external marketing and supervision of promotions and production departments. Top #7 18-34 book (2007) in a five Country station race including head to head competitor 99.5 The Wolf. Working in tandem with sales and promotions, station exceeded budget expectations in creating a self-sustaining, revenue generating hybrid brand for the cluster. Director of Programming/Morning Show Host 101.9 THE TWISTER-CLEAR CHANNEL - Oklahoma City, OK December 1997 to December 2003 Director of Programming/Morning Show Host Day to day programming responsibilities, preparation and delivery of "Crash And Burns" Morning Show, music scheduling and weekly playlist generation, writing of imaging, development of station promotions and contests, air staff coaching, hiring, research and implementation of station brand strategy. Two #1 books 25-54, five Top #5 books 25-54 and two #1 books 18-34. CMA Promotion Of The Year 2002 Toby Keith Boot Drive. Education Communications MSSU - Joplin, MO Skills Radio Broadcasting, Marketing, Public Relations, Management
  • Industry Radio
  • Sector Ad SalesAudience DevelopmentAudioBranded ContentClient RelationsMarket CommunicationsMusic MarketingMusic ProductionOperationsPRSocial MediaTalent DevelopmentTalent Relations
  • Preferred Job Title Brand Manager
  • Companies ABC/Disney, IHeart Media, Citadel Broadcasting, Saga Communications, Journal Broadcast Group