I am a creative and strategic leader with a proven track record of launching branded content studios and creative teams and turning them into multimillion dollar and award-winning businesses. I am an innovative storyteller who is able to connect brands with audiences through content in meaningful and emotional ways. I’ve built and led studios over the past 15+ years at HEAVY, Dailymotion and most recently at XO Group (The Knot, The Nest and The Bump) where I was a member of the leadership team that contributed to 3x growth for XO Group (NYSE:XOXO) and a $1B acquisition in December 2018 by Permira Funds. At HEAVY I led efforts for some of the most innovative advertising campaigns of their time: https://www.nytimes.com/2006/03/27/technology/a-web-site-so-hip-it-gets-laddies-to -watch-the-ads.html
My ‘internal agencies’ have always owned the entire lifecycle of the projects from pitch to sell to execution. I am equally comfortable in front of a client, driving a brainstorm, giving notes to talent or leading a production or post production session.
Many of the programs I produced included A-list talent supporting blue chip brands like Lisa Kudrow for Skype, Tim Gunn for Crate & Barrel, and The NFL with Devin Still for Allstate. I also executive produced a food and music series featuring Josh Groban, Patti Smith, Perry Farrell, Flea, The Edge from U2 and more which had its premiere on The Tonight Show Starring Jimmy Fallon. I have won a Webby, over a dozen Tellys and several other awards for my work.
To give more color on me, here is a recent interview he did that speaks to my creative leadership style and career:https://keywee.co/storytellers-interview-the-studio-the-knot-worldwide-we-believe-in- the-power-of-brand-funded-content-to-change-peoples-lives/
Thank you for your time and I look forward to hearing from you.