thank you for your consideration
- In-house leadership communications, talent relations & development roles at record labels, streaming entities, networks, entertainment properties and luxury brands.
- In-house strategic communication and management expertise for an entertainer, celebrity, athlete or businessperson who has multiple businesses and initiatives and needs an in-house person. This is similar to the role I had with Sean Diddy Combs.
- Artist Management -- I have spent my career working with talent and all aspects of an artists career. I also have extensive experience in endorsements, marketing and PR (paid and earned as well as well digital).
Industry AdvertisingFilmMusicPublic RelationsTelevision
Sector Client RelationsCorporate CommunicationsPRTalent Relations
Preferred Job Title CCO (Chief Communications Officer)Executive Vice President
Senior advisor and trusted executive to high-profile CEOs and global entertainment superstars. Innovator and forward thinker who develops and executes impactful strategies and provides strategic analysis and direction around brand/image development and talent management. Deep experience producing entertainment programming, musical performances and other events in partnership with networks, studios, record labels and tour management. Leads and manages internal and external teams as well as collaborates with external partners across various disciplines including PR, digital and social, branding, advertising and creative. Seasoned global communications architect across multiple industries devising groundbreaking campaigns with in-depth knowledge of the media and deep knowledge and expertise in crisis management.
2019 - 2020
Mike Bloomberg 2020
Enlisted by Mike Bloomberg and Kevin Sheekey (campaign manager) to lead and manage surrogate outreach to music and entertainment industry. Collaborated daily with the campaign’s Communications team on developing key strategies and crisis management. Partnered with African American leadership on policies and strategic planning for paid and earned media. Worked with events team and senior leadership to book performances for Mike for Black America events across the country.
SEAN “DIDDY” COMBS/COMBS ENTERPRISES
Trusted advisor, chief communications architect, brand steward, media strategist and spokesperson for entertainer and entrepreneur Sean “Diddy” Combs and his multi-brand empire. Responsible for strategic planning and partnership development across his business portfolio and personal brand. Spearhead and manage Mr. Combs’ image-building appearances, performances and events including TV appearances & performances, Award Shows, public speaking and conferences. Oversee various aspects of entertainment initiatives from contract negotiation, producing, casting to marketing, advertising and digital campaigns. Driving force behind all of Mr. Combs’ global communications efforts, including crafting his public persona, media strategies, integrating brand messaging, positioning all media and managing various crises. • Managed and spearheaded all internal and external communications for Sean \"Diddy\" Combs and the companies in the Combs Enterprises portfolio including Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, AQUAhydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV • Oversaw Mr. Combs’ TV and film opportunities, endorsement deals and partnerships. Managed Mr. Combs’ agent and strategically analyzed every opportunity and the benefits to Mr. Combs’ brand • Diddy 50 Oversaw various elements of the event including guest list, event management and all the press coverage for the event including Vanity Fair Portrait studio • The Four: Battle for Stardom. Managed the marketing, PR and digital campaigns and was integrally involved with show producers, ITV and the network in all production elements. Mr. Combs serves as a producer and lead panelist on The Four, which appeared on Fox for during the 2017 and 2018 seasons • Can’t Stop Won’t Stop. Key advisor and integral part of team that managed the process of making the Apple Music documentary from inception to the sale of the film. Led the marketing, PR and digital campaigns and collaborated on the production of the film, which debuted in July 2017 after a successful premiere at the Tribeca Film Festival • Puff Daddy & The Bad Boy Family Reunion Tour. Managed the marketing and press campaigns including the digital rollout for the launch of the sold-out Puff Daddy & The Bad Boy Family Reunion tour across 26 North American cities in 2016. Partnered with Live Nation on all communications efforts • Managed “Diddy” social media channels, digital team and agency on content creation, storytelling and vetted opportunities • Developed and implemented the overall communications strategy for DeLeón Tequila as well as the introduction of CÎROC’s premium vodka flavors – Apple, Mango, Summer Colada and Black Raspberry. Provided strategic communications’ guidance to Mr. Combs for his role in all of the launches • Led all communications planning and PR campaigns for REVOLT Media & TV including the REVOLT Music Conference, television programming and key leadership announcements. Managed the press rollout for REVOLT’s multi-platform distribution deal with AT&T as well as other distribution deals • Oversaw many aspects of Bad Boy Worldwide including its partnership with EPIC and led the launch campaigns for new music releases from Sean Combs, French Montana, Machine Gun Kelly and Christian King Combs • Played integral role in developing Christian King Combs’ image and career and signed him to multiple deals with Dolce & Gabbana and Tommy Hilfiger • Provided a strategic roadmap for the launch of Capital Prep Harlem, a charter school that opened in 2016, and the 2018 announcement of Capital Prep Bronx
2007 - 2013
MARILYN AGENCY, New York/Paris
Responsible for generating new revenue streams through celebrity branding and endorsement deals, cross-branding and licensing opportunities. Conceived of innovative marketing and promotional programs and negotiated deals between worldwide luxury brands and fashion and entertainment talent. Developed branding strategies tailored to the needs of leading worldwide properties, including Louis Vuitton, Christian Dior, Chanel, Versace, Longchamp, Mont Blanc, MAC Cosmetics, Diners Club, Puma and BMG, as well as for celebrity clients such as Naomi Campbell, Georgina Chapman and Margherita Maccapani Missoni. Formed lasting relationships with top-tier managers, talent agents, publicity executives, brands and tastemakers • Executed branding and endorsement deals for Georgina Chapman as ambassador for Range Rover and Georgina Chapman for Gap, Catherine Deneuve for MAC Cosmetics, Sean Avery for Gap, Missoni for Target, Liu Wen and Constance Jabowski as new faces of Estée Lauder and Range Rover sponsorship of Marchesa presentations • Conceived of, secured and negotiated eyewear deal for Mary Kate and Ashley Olsen’s “Elizabeth and James” brand • Developed strategy for Avon’s cross‐branding fragrance strategies, Louis Vuitton’s co‐values campaign featuring Francis Ford Coppola and Sofia Coppola, Dior’s Miss Cherie advertising campaign, Diners Club Europe’s campaign featuring Ben Affleck and Mont Blanc Ambassador Program featuring Helena Christensen and Daryl Hannah
2003 - 2006
ESTÉE LAUDER, New York, NY
Led communication strategy in Brand, Product, Philanthropy, Celebrity, Events, Fashion and Artist Relations. Managed a staff of 15, enlisted and managed PR agencies in New York, Los Angeles and Latin America • Created national/regional PR campaigns for the MAC brand, mainstay products and product launches. Proactively interacted with press for daily news story briefing. Generated consistent national/regional TV publicity, a breakthrough for a beauty brand. Broadened MAC’s exposure through use of all media categories • Increased brand visibility through building strategic partnerships in the fashion and entertainment industries and sponsoring high-profile and co‐branding events, such as key initiatives at the Golden Globes, Academy Awards and MTV Video Music Awards etc • Spearheaded the MAC Viva Glam V campaign for MAC AIDS Fund, raising $20 million within two years through grassroots advocacy from celebrity spokespeople including Christina Aguilera, Missy Elliot, Boy George, Linda Evangelista, Chloe Sevigny • Conceptualized launch strategy of new faces for MAC AIDS Fund—Eve, Lisa Marie Presley, Dita Von Teese and Debbie Harry. Held press conferences and leveraged key national print, electronic and online outlets to create feature stories across all media. Managed new faces’ media and public appearances and organized high-profile launch event with A‐list attendees in the fashion and music industries. Instrumental in raising $100 million for MAC AIDS Fund through sales of Viva Glam products Strategically executed the most successful campaign in Estée Lauder’s history—the launch of “Unforgivable,” Sean “Diddy” Combs’ first fragrance in the U.S. and Europe. “Unforgivable” achieved #1 status in the U.S. in 2006 and remains a top seller. Managed all aspects of PR effort including partnerships with key retailers, domestic and international media coverage, wild posting and direct and street marketing • Negotiated and executed all celebrity endorsements and involvements with MAC brand, PR campaigns, product launches and MAC events, including the MAC Icon Beauty series (Catherine Deneuve, Diana Ross)
1995 - 2003
DKC - DAN KLORES COMMUNICATIONS
Responsible for more than 20% of the agency’s gross revenue. Directed all strategic media campaigns and brand-building initiatives for celebrity clients as well as prestigious properties in the fashion/beauty, entertainment, hospitality/hotel, restaurant, lifestyle, design and publishing industries. Client roster included Britney Spears, Bon Jovi, Estée Lauder, BMG/Arista, VH1 Network, MTV Networks, Hearst Corp., Target, Philippe Starck, Starwood Hotels & Resorts, China Grill management • Worked closely with Sean “Diddy” Combs in developing a comprehensive PR strategy for his multi‐dimensional career, including his celebrity status, music, film and fashion business and philanthropic initiatives • Developed the launch and executed ongoing publicity for Ian Schrager’s hotels, including the Delano, Mondrian, St. Martins Lane, Sanderson and Hudson. Planned and executed strategic PR effort for the Ian Schrager hotel brand resulting in feature stories in top U.S. and international media outlets • Launched Kate Spade Beauty through targeted press outreach in mainstream fashion magazines and regional press • Executed pre‐launch, launch and post‐launch media campaign and publicity for numerous high-profile events, including People Magazine’s 25th Anniversary, CFDA Fashion Awards, MTV Video Music Awards, VH1 Divas and Vogue/VH1 Fashion Awards • Managed crisis communications during lawsuits, media scrutiny and controversial events for clients including Sean “Diddy” Combs, Lauryn Hill, *NSYNC and EMI/Mariah Carey
Australian College of Photography & Arts
Commercial Photography and Art History