Industry DigitalMarketingMediaAdvertisingBlockchainTelevisionPublic RelationsITInvestment
Sector Acquisition MarketingBranded ContentConsumer MarketingGrowth MarketingIntegrated MarketingProduct ManagementProduct MarketingSEO (Search Engine Optimization)Strategic PartnershipsWeb Development
Preferred Job Title CDO (Chief Digital Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)Creative DirectorDirectorManaging DirectorProduct MarketerProduction ManagementVice President
in 2019,a colleague and I developed a proprietary search engine optimization software to license and sell to clients. With our experience in search engine marketing and knowledge of website development best practices, we enlisted several engineers to develop the SwarmSEO wordpress plugin. Within 12 months we scaled ARR to $250,000, with an additional $300,000 in consulting agreements.
MJW Media, Inc
In 2010, I started MJW Media, a boutique digital marketing agency. The focus was simple, small business website development, branding and search engine optimization. Since inception, MJW Media has worked with hundreds of clients, seeing 25% year-over-year-growth.
2014 - 2019
DASHUB, an early stage startup was a global online automotive marketplace, bridging consumers to 350 dealer only auctions. I was enlisted to run both technology and marketing. My primary focus as CTO was to identify industry pain points in order to technologically advance an antiquated industry through a single web application. I identified enterprise level technologies to implement into each department to minimize time and maximize efficiency, while overseeing architecture, design and development of the application. As CMO, I was directly responsible for all digital marketing efforts between Google Adwords, search engine optimization, social media strategy, email campaigns and affiliate marketing campaigns. As a result, DASHUB saw nearly 1 million registered customers and over $5,000,000 in gross sales within the first 18 months.
2008 - 2009
Kiwibox Media, Inc.
Kiwibox is an online teen magazine and social network, founded in 1999. I was personally responsible for creating video content and becoming one of YouTube\'s first content partners, exceeding 1M views while producing over 500 celebrity interviews including: Alicia Keys, Katy Perry, Lauren Conrad, Mark Wahlberg and more. I created new means to generate revenue through advertising and content partnerships and organized promotions and contests with international corporations including Microsoft, Sony and Samsung.