About MorganEvans

  • Industry DigitalMarketing
  • Sector Consumer MarketingGrowth MarketingInsightsStrategy
  • Preferred Job Title CDO (Chief Digital Officer)CSO (Chief Strategic Officer)CXO (Chief Experiential Officer)Executive Vice PresidentSenior Vice President
  • Companies Liberty Global, Nokia, Sega

Summary

International leadership in Technology, Media & Telecommunications.  Strategy and Operational domain expertise in Digital, Intelligence & Analytics, Customer Experience, B2C Operations and Consumer Marketing / CRM.
Development & execution of global strategy & transformative programmes in large & complex multi-nationals.  Using intelligence & data to generate new initiatives for commercial and operational deployment across the full customer lifecycle. Experience of building and leading highly engaged teams delivering high-impact programmes including:
■ Digital: 20-years’ experience in commercial & capability development, grew digital to #1 channel at Liberty Global
■ Customer Experience & NPS: record high NPS & low churn after 3-year CX transformation at Liberty Global
■ Strategy: driving global strategy for digital, CX, customer marketing & customer value management
■ Insight: Global Intelligence function leadership.  Creation of multi-million value new opportunities from Insight
■ Marketing Technology Strategy: relaunched Martech/Adtech globally, millions in efficiencies & new sales
■ Marketing Operations: tens of millions profit from thousands of new campaigns & existing campaign optimisation
■ Data & Analytics: award winning predictive models, global ownership of digital analytics & TV viewing analytics
■ Global Corporate Experience: development and delivery of programmes across complex international matrixes