Industry Branded EntertainmentDigitalEventsMarketingMedia
Sector Business DevelopmentStrategic Partnerships
Preferred Job Title CDO (Chief Digital Officer)Senior Vice PresidentVice President
Technology & media executive with extensive experience building/managing teams, developing new business models in fast changing environments, setting and executing against aggressive revenue targets, working cross-functionally across product and marketing, managing P&L, and creating innovative solutions to achieve strategic goals.
• Business development and strategic partnerships
• B2B sales strategy and execution
• Strategizing and working collaboratively with partners and internal teams
• Structuring and negotiating complex agreements
Head go-to-market strategy, partnerships and general business development for technology enabled experiential company delivering white-labeled experiences to enhance brands’ narrative, further brand goals and increase audience engagement.
2016 - 2018
Motor Trend Group
Led business development including strategy, partnerships, content distribution and general business development for leading creator of automotive and adventure sport content. Acquired by Discovery Communications in 2017. • Created and implemented growth strategy for business development group. Increased departmental revenue by 240% year-over-year. Exceeded revenue goals on both quarterly and annual basis. • Sourced, negotiated and implemented partnerships with a wide range of video distributors including Facebook, Netflix, Hulu, Amazon, Comcast, eBay, YouTube, Apple and others. • Led distribution for Motor Trend On Demand (SVOD offering) across 3rd party platforms. • Benchmarked portfolio of existing partnerships (content, product, distribution, ad tech, etc.) against current market standards and reviewed renegotiation or termination opportunities with internal stakeholders. Process resulted in significantly increased overall revenue and reduced costs from fewer partnerships.
2013 - 2016
Tastemade’s first senior hire and amongst the first ten employees. Led cross-functional and strategic programs to grow revenue, audience, community and content production for global lifestyle video network. • Led cross-functional team (Product, Content Operations & Marketing) to develop and launch Tastemade video apps across mobile (iOS & Android) and connected devices including Apple TV, Roku and Amazon Fire TV. • Built and developed Tastemade’s curated global network of ‘tastemakers’ generating billions of digital interactions. • Sourced, negotiated and managed video content licensing partnerships with a wide range of distributors including Scripps, Comcast, Verizon, ABC, YouTube, Amazon, Hulu, Yahoo, and Apple. • Responsible for ongoing partnership development including establishing and maintaining relationships with technology companies, emerging distribution platforms, ad-networks, video service companies, social media marketers and others.
2012 - 2013
Metacafe merged with Studio71 (formerly Collective Digital Studio) in 2012. • Led content and business development team focused on growing network of video publishers. • Created new approach to identifying and aggregating high potential YouTube channel partners as part of company’s multi-channel network. Developed proprietary data set, technology & process which successfully identified breakout channel prospects early in their life cycle.
2007 - 2012
Headed global content and business development for top 5 short-form video site. Joined initially to head the creator partnership program which progressed into leading content and business development. • Led business development efforts centered on creation of publisher network and distribution, promotion and monetization of curated short-form entertainment content. Network grew to become largest source of revenue for Metacafe. • Co-launched and managed content partner program focused on video entertainment for guys in the movie, video game and action sport verticals. Program grew to more than 100 key partners driving significant proportion of US video views and enhanced revenue. • Headed ad operations team and managed relationships with ad networks and ad tech suppliers. • Established and managed editorial team responsible for daily programming, audience development, social media outreach and content packaging for distribution on Metacafe and throughout the network. • Created in-house video production studio and worked with editorial team to develop slate of original shows and franchises. • Worked closely with counterparts in product development to develop support and distribution systems for partners including publishers, media companies and content producers.
2005 - 2007