Industry Branded EntertainmentDigitalFilmComedyMarketingMediaMusicTelevisionRadioPublishingPodcasting
Sector Acquisition MarketingBranded ContentBranded EntertainmentBusiness DevelopmentConsumer MarketingDevelopmentDistributionGrowth MarketingMusic MarketingProduct MarketingStrategic PartnershipsStrategy
Preferred Job Title Branded Entertainment PartnershipsDirectorProduct MarketerVice President
Global media professional with extensive experience in business strategy and development, marketing, partner relationships, and team leadership. Strong understanding of digital content distribution and consumption, with a focus on delivering revenue and strategic goals.
Areas of Experience: Business Strategy, Partner Relationships, Acquisition/Retention Marketing, Business Development, International Coordination and Expansion, P&L Ownership, Retail Marketing, Data and Analytics, Pricing, Emerging Technologies, Talent Collaboration, Gift Cards, Agency Relationships, Customer Loyalty, Product Development, Business Planning, Content Development, Operations and Process Coordination
Industries: Entertainment (Television/Film), Technology, Leisure and Tourism, Theme Parks, Publishing, Packaged Goods
2015 - 2020
Director, Business Planning, Worldwide Digital Distribution and Home Entertainment, 2018 – 2020 Director, Product Management, Worldwide Digital Distribution and Home Entertainment, 2015 – 2018 Developed global franchise strategies to maximize long-term revenue across transactional (EST / VOD / DVD) and subscription (OTT) landscape. • Led global product development and transactional marketing strategy across series and films, including multi-million dollar GAME OF THRONES franchise and full HBO/Cinemax Catalog. • Collaborated with content distributors starting from pre-launch contract discussions to identifying targeted distribution and merchandising opportunities on a weekly basis across all digital platforms. • Contributed to overall growth for HBO Now (OTT service) business via acquisition and retention programs by franchise and platform, including vMVPD channels. • Drove expansion opportunities for the newly launched HBO Now Gift Card business, contributing to increase in annual subscriber numbers and national retail presence. • Forecasted annual volumes and managed franchise P&Ls to meet business objectives and profitability targets. • Partnered with internal teams, talent, Warner Bros., and promotional partners for cross-marketing initiatives to maximize overall value for all parties. • Oversaw and developed a high-performing global team of seven while functioning as a lead across UK/Canada/Nordics HBO offices.
2011 - 2015
Managed distribution and marketing of television, film, and original content across all digital download and streaming platforms. • Developed and executed engaging digital distribution marketing plans for all WB non-theatrical product, including pricing strategy, promotional offers, and ongoing analysis to assess performance by title, campaign, or account. • Led targeted marketing efforts with key distribution accounts (iTunes, Xbox, Google Play, Sony, Comcast, DirecTV) to maximize launch exposure and drive continued annual growth of digital business across ownership, rental, and ad-supported platforms. • Partnered with Business Development teams for successful EST / VOD launches of WB television content across new distributors. • Managed YouTube relationship for co-funded original programming Channels, focusing on subscriber acquisition and retention. • Collaborated with internal divisions (WBTV, DC Entertainment) and television broadcast networks to successfully champion cross-promotional opportunities, driving new release business and maximizing mutually beneficial exposure. • Oversaw content, budget, talent relationships and events on two innovative original series developed for global digital platforms.
2007 - 2011
Developed and led tactical execution of specialty product initiatives, member loyalty, and retail marketing programs for theme park. • Managed Annual Pass product line via acquisition, revisit and retention based branding initiatives, achieving all-time attendance and revenue records (+70%) for the program; led monthly performance business review evaluations with senior management. • Managed premium product targeted towards the global consumer base, growing revenues +36% in my first year. • Oversaw targeted direct mail efforts to drive local visitation and grow brand, achieving record redemption rates up to 16%. • Supervised direct reports on interactive marketing initiatives for continued member engagement and customer service needs. • Selected for two Employee of the Quarter and multiple company recognition awards for excellence.