About MikeBGreene

  • Industry AdvertisingBranded EntertainmentDigitalFilmMarketingMediaTelevision
  • Sector Branded ContentCorporate DevelopmentCreative ServicesDevelopmentIntellectual PropertyIntegrated MarketingOriginal ContentPost ProductionSeries DevelopmentSocial MediaStrategic PartnershipsWeb DevelopmentFilm Production
  • Preferred Job Title Director Of MediaExecutive ProducerHead of Original ProgrammingHead of ProductionHead of VideoHead of Video ProductionVice President
  • Companies GoPro, Hello Sunshine, AOL, ETN Media

Summary

Experience

  • 2019 - 2021
    Freelance

    Media/Programming Consultant

    • Advising multiple OTT channels on programming, platform distribution & acquisition strategy. • Working with syndication partners, ad agencies and commercial production companies on content, brand plans, programming, production, editorial and digital marketing strategies.

  • 2018 - 2019
    ETN Media

    Vice President Production & Programming

    • Created the original content, programming & brand strategy for startup action sports SVOD as well as its YouTube, mobile and social media platforms including Twitter, Facebook and Instagram as well as live Broadcast for all linear channels. • Developed, programmed & oversaw physical production for over 200 hours of original & branded programming, both nonfiction & scripted, with internal team & external partners.

  • 2018 - 2018
    Hello Sunshine

    Consulting Head of Video

    • Executive Producer for Facebook Watch show working on all aspects from pitch to writing, casting, finding external production partners thru Post Production. • Worked internally to help structure digital video department reporting and created best practices for all staff to optimize development, branded content output and physical production. • Strategically worked on storytelling development plan to cross-functionally build out the vision and workflows for the programming calendar for the year with original shows, documentaries, audio and external brand content partners.

  • 2017 - 2017
    Freelance

    Executive Producer

    • Executive Produced branded content for Honda/Acura with multi-media company Red Band Media. Worked on multiple campaigns for both web and commercial. Handled all hiring and cast and crew contracts. • Organized creative strategies and Executive produced series of documentary commercial spots for Texas Tourism for Viacom’s CMT channel seeing them through the Life Cycle of physical production through Post-production. • Consulted with production companies & advertising partners on production, programming & development capabilities using metrics & analytics as well as inspiring creative/partnership strategies & commercial awareness within music, lifestyle, culture & automotive brands.

  • 2016 - 2016
    GoPro

    Executive Producer, Content Partnerships

    • Launched, programmed & developed the content strategy for the GoPro channel on Red Bull TV’s OTT platform. • Ramped up production globally and built my team from the ground up to create content for GoPro / Red Bull distribution platforms including Red Bull TV, YouTube and all social media. • Collaborated on best practices using cross-functional relationships with internal stakeholders and with partners at Red Bull to optimize technical operations between both companies.

  • 2011 - 2016
    Spring Valley Productions

    Owner/President, Executive Producer/Director

    • Over 50 campaigns created for and in coordination with clients such as T-mobile, Toyota Racing, Honda, Accuvue, Quaker Chewy and MTV. Saw year over year revenue growth. • Focus on creating multiple experiential scripted/unscripted digital series and videos that included live events, 360 video, documentaries, animation, journalism/editorial and streaming. • Executive Produced and directed experiential campaign with YouTube dance star Lindsey Stirling for UE Boom that fused live/interactive elements with traditional video production to create assets that have garnered over 100 million views to date.

  • 2010 - 2011
    Cambio.com/AOL

    Executive Producer/Director

    • In charge of two unscripted branded webseries, Cambio Goes Home, highlighting a celebrity & their hometown & Cambio Cares, pairing a dance/music celebrity with a charity. • Helped budget, program & develop the channel from the ground up, creating unique shows to launch with and continue running using proven managing techniques and specs. • Led the hiring process for a number of shows, making key decisions, bringing on show runners, talent, influencers, producers and recruited below the line staff.

  • 2005 - 2010
    Freelance

    Executive Producer/Producer/Director

    • Executive Produced/Produced five scripted feature films all with international distribution. • Proven track record of developing and creating tv, film & documentaries for major networks and studios such as Cartoon Network & Mtv. • Co-Created and produced one of the first web/branded short-form scripted series, Connected, in conjunction with Mtv & T-Mobile.