About MattHerren

  • Industry AdvertisingBlockchainBranded EntertainmentDigitalEventsFilmMarketingMediaMusicTelevision
  • Sector AcquisitionsBranded ContentBranded EntertainmentBusiness DevelopmentDevelopmentDistributionOriginal ContentRevenueSeries DevelopmentStrategic PartnershipsStrategy
  • Preferred Job Title Branded Entertainment PartnershipsCDO (Chief Digital Officer)EntrepreneurExecutive Vice PresidentSenior Vice PresidentVice PresidentBrand PartnershipsCRO (Chief Revenue Officer)ConsultantGeneral ManagerHead of Video
  • Companies Endeavor, NeuLion, ITV, MediVista Media, HerrenMedia


A self-described ‘change agent’ with 20 years expertise leading cross-functional digital media teams (creative, sales, marketing), partnerships (business development, negotiations) and PaaS/SaaS solutions (streaming, mobile) – driving B2B solutions, consumer-facing engagement and delivering revenue growth for billion dollar corporations and startups in the entertainment, sports and technology sectors.

Deep understanding of the digital media eco-system with a successful track record collaborating with innovative clients at the intersection of media and technology. Led sales, large-scale initiatives and strategic partnerships with market leaders such as NBC Universal, Discovery, Hulu, Verizon, Amazon, AOL, ION Media Networks, Google and PBS; as well as launching numerous digital media projects with Fortune 1000 corporations, non-profits and professional academic organizations. Global experience includes sales, consulting, co-productions and media distribution / acquisition of thousands of hours of content throughout U.S., EMEA and Latin America markets (60+ countries worldwide).

Adept, knowledgeable in emerging technologies & evolving media industry standards: digital media workflow – OTT (web, mobile, connected TV, smart TV), Internet of Things (IOT), advertising tech, social media, monetization models (AVOD, SVOD, TVE, EST, PPV), data management / analysis, video formats (UHD, 4K, AR/VR) and cloud-based enterprise SaaS.

Global Sales Leadership, Marketing Management, Cross-Functional Team Leadership, Team Building, Mentoring, Mergers and Acquisition, International Business Development, Content Development, Content Partnerships, Content Distribution, Advertising, Data Analytics, Software as a Service (SaaS), P&L, Go-To-Market Strategies, Branded Entertainment, Partnership Development, Start-up Environment, Customer Management, Business Operations, Consultative Selling, Strategic Negotiations, Strategic Initiatives, Decision-Making, Multi-Platform