About Lorena Mann
Sector Branded EntertainmentClient RelationsCreative ServicesOperations
Preferred Job Title Executive ProducerExecutive Vice PresidentGeneral ManagerHead of ProductionPresidentSenior Vice President
LORENA MANN PRODUCTIONS
Conceptualize and develop production and programming elements including editorial narrative for high profile live and virtual events. Create and manage run-of-show featuring compelling spotlight videos. Direction and oversight of scripts, audio/visual, technical collaboration utilizing Vimeo Live Web Platform, Vimeo Livestream Remote Capture Software and vMix Remote Capture Software, graphics, set development, budget management, brand visibility, workflow, staff lead, talent bookings, performances, oversight of final broadcast, inclusion of viewership marketing and fundraising opportunities, post-event wrap-up, team and vendor recap meetings, creation of marketing sizzle reels. Sponsor inclusion: USAA, Prudential, American Airlines, TriWest, Wells Fargo, Cerner, Pritzker Military Museum, Bob & Dolores Hope Foundation, Diana Davis Spencer Foundation. EXECUTIVE PRODUCER | Point Studio TV (NY) AMERICAN ACADEMY OF ARTS & LETTERS 2020 & 20201 VIRTUAL AWARDS CEREMONY (May 2021*) Annual induction of new members and award ceremony recognizing outstanding achievements in the fields of architecture, art, literature and music. *Development of entire event currently in progress EXECUTIVE PRODUCER | Point Studio TV (NY) NATIONAL CENTER FOR LAW AND ECONOMIC JUSTICE 2020 VIRTUAL AWARDS BENEFIT (Dec 2020) Annual event celebrating the achievements made in supporting and promoting civil rights. Special guest speaker Cory Booker, US Senator for New Jersey; award presentations; invitation only pre-event live Zoom conversation with Q&A; spoken word performance; board members & sponsor inclusion; call to action donations. EXECUTIVE PRODUCER |The Dufour Collaborative (DC) THE ELIZABETH DOLE FOUNDATION HEROES & HISTORY MAKERS 2020 VIRTUAL GALA (Oct 2020) Annual event celebrating U.S. military caregivers, wounded veterans and their families hosted by Tom Hanks and Savannah Guthrie; performance by Tim McGraw recipient of The Caregiver Champion Award, 8 Caregiver Hidden Hero video spotlights with Hilary Swank, Adam Driver, Darius Rucker, Wilson Cruz, Joe Mantegna, and other notables; call to action fundraising; showcased talents of military children; sponsor inclusion; executive on-screen segments; special message from Chairman of the Joint Chiefs of Staff General Mark Milley; performance by the U.S. Navy Military Band
2014 - 2020
Women In The World Media LLC / Tina Brown live Media LLC
Spearheaded day-to-day operations, finances and HR matters including complete production oversight of the unique and award-winning, multimillion-dollar “Women in the World” Summits featuring high-profile guests including entertainers, executives, political leaders, fashion figures, and Fortune 500 clients such as Toyota, Mastercard, PepsiCo, Credit Suisse, Bank of America, P&G, USB, Microsoft, Weight Watchers, Tory Burch, John Hardy & The Walton Family Foundation. Complete oversight of live events, conferences, salons, forums, and exclusive sponsored dinners. Hand-picked by legendary journalist Tina Brown to develop, expand and brand her start up events company leading the global women’s initiative through live theatrical journalism. Strategic corporate direction and creative supervision of multimedia experiences. Oversight of editorial producers, director, sponsor activation team, production companies, set, lighting, and graphic designers, video producers, audio technicians, live stream producers, digital, PR, venue relations, guest relations, ticket sales, media partners, and union negotiations. Boosted ticket revenue by 43%, partnering with the CRO and COO by developing and implementing VIP Group Sales, Multi-level Packages, and third-party partnerships using effective guest relations marketing & advertisement campaigns. Decreased expenses by 20% and increased revenue by 40% in a one-year period. Established profitable multi-year deal as part of executive team partnering with The New York Times for sponsorships and international markets with blue chip brands. Key contributor, in collaboration with the Social Media and Audience Development Team, achieving 4B media press impressions, including 28M Facebook, 761M Twitter, and 11M Instagram, across 564 media outlets and the Global press; resulting in major improvements for the brand’s image on social media platforms. 85% retention rate of contracted employees through training, mentoring, and encouraging individuals to voice creative and innovative ideas. Exceeded client-expectations for on-site activation and interactive product displays with effective consumer experience: enforcing critical deadlines for the creative development process.
2012 - 2014
Newsweek / The Daily Beast Co. (A division of IAC Interactive Corp.)
Led multi-year partnerships through brokering contract negotiations for venues, unions, and vendors; successfully overseeing the transitions to new production and technology company. Saved the company $450,000 over a 2-year period with the development of an extensive event budget template and general ledger coding system to track and compare the budget process. Increased viewership by 35% and online advertising by 25% within a 6-month period, selected by Executive Management to work on the team in the re-design of the online brand.