About Royston Crabaugh
I have a deep understanding of directing a design department. I can conceive, pitch and sell scalable concepts that can translate into various incarnations including broadcast, streaming, web, apps, social, outdoor and print. I have overseen design and productions and am fully verse with graphics as well as set design and props.
I have worked alongside clients, creative directors, designers, producers, writers, directors, editors, marketing, sales, post production and other stakeholders. I have led and managed both internal and external teams and delivered on time and on budget.
Recently at ESL Gaming, I worked in the fast paced world of professional video gaming or eSports space. In this new media I learned streaming distribution, app development, UI and UX design. I also scheduled staff and freelancers, ordered supplies, made sure design equipment (i.e. hardware and software) was up to date, managed the team of 20, worked with vendors including graphic design firms, set designers, prop houses and printers.
Please take a look at my resume. It has a link to my portfolio that illustrates the diverse creative design work I have done. It also includes set and production design I accomplished recently. I appreciate your efforts in reviewing my material.
Thanks, Royston Crabaugh 917-859-8214 https://lordroyston.crevado.com/
Industry Branded EntertainmentComedyDigitalFilmMarketingMediaTelevisionVisual ArtsJournalism
Sector Creative ServicesDevelopmentOriginal ContentSeries DevelopmentSocial MediaArt Direction
Preferred Job Title CCO (Chief Creative Officer)Creative DirectorExecutive Creative DirectorExecutive Vice PresidentGfx DesignerHead of ProductionVice President
I’m Royston Crabaugh a Creative Director. I have many years’ experience working for NBCUniversal as a Senior Designer at Artworks, the network’s in-house agency in NYC. In 2016 I relocated to Los Angeles and have continued my creative design career with Disney/ABC, CBS and ESL Gaming an eSports (Professional Video Gaming) production company as Art Director of Sets and Graphic Design. I also have an MBA and understand the business side of media. I have a creative leader in search of a creative leadership role in media (TV, Digital, Agency, Social Media, Studio, Production Company, Network).
2017 - 2019
Disney/ABC, FOX, CBS
Design and execute digital promos for Star Trek Discovery Season 2, driving viewership to CBS All Access. Design Star Trek Universe logo for CBS Global Consumer Good to engage partnerships and represent the entire franchise to licensees. Designed presentation for partnership meeting to onboard new licensee into the franchise. Design Star Trek franchise social media graphics engaging over 20 million followers. Designed Broadcast Graphics package for ABC On The Red Carpet Oscar Show allowing producers a range of graphic options for various segments and fashion viewing. Design and produce cross platform design from TV programming to web, mobile and tablet distribution to engage audience. Work with creative directors (Marketing, Consumer Product, Social Media and Website) to ensure design consistency for multi-platform scaling. Work closely with marketing to design syndicated promotion for on-air and digital formats. Design title treatments for various digital properties.
2017 - 2019
Oversee Marketing, Graphics & Branding, Production/Set Design, App UI Design, Merchandising and Social Media combined into 360 campaigns ensuring brand awareness and tune-in viewership. Manage internal and freelance creative teams including designers, artists, producers, editors, audio, video and support staff working with various internal departments to ensure asset deliverables. Work with VP to plan appropriate budgets quarterly and annually to keep art department running smoothly. Track spending, forecast and itemize department budget for finance department. Represent art department to clients by working closely with the game publishers and developers. Set short, medium and long range strategy for art department in lines with corporate strategies. Lead art department staff by vetting, hiring and on boarding and training new hires. Traffic and assign all workflow to various individuals and tracking progress of multiple project simultaneously. Mange and maintain relationships with staffing agencies, freelancers and various vendors building out department contacts and network. Support team efforts to assure all assets are delivered on time and under budget without sacrificing creative integrity or client expectations. Developed best practice for art department to ensure workflow efficiencies . Research and purchase software and equipment for art department including digital asset management system, InVision story boards, 3D, compositing and asset integration systems. Design and orchestrate installation of the new Intel eSports Arena generating $500k in naming rights. Report and conduct meetings for executive staff on department functionalities. Handle art department challenges including, workflows, processes, technical, engineering, client services and personnel issues. Manage, Mentor and Inspire team members to support professional growth and corporate strategies.
Lord Royston Entertainment
Scripted: Develop, Write, Package, Produce, Design Pitch Deck and Shop: • I’ve Got This! a kids musical sitcom with boy band FIYM, sold as a pilot to Disney. • The Feed drama/thriller series in development and being shopped for sale. • Rx-0 1980’s medical period drama series currently being packaged for development. • The Monks of Babylon feature, post WWII romantic comedy being packaged. • Pins & Needles feature, WWII drama about fashion designers during Vichy France being packaged. Non-Scripted: Develop, Write, Package, Produce, Design Pitch Deck and Shop: • Working Dead docu-follow about a scream park sold series to SyFy. • Fashion Club docu-follow about designers who show collections in NYC night clubs. • The Listing format about psychic medium who helps Realtors sell haunted homes in development. • Booby Trap Game Show pits contestants against stalkers with booby traps shopped. • Rap Rinse Repeat web mini series about beauty salon chair analysts garnered 500,000 unique views on YouTube. Social Media: Develop and lead Social Media strategies for all projects. • Develop social media strategy using facebook, Twitter, Instagram, SnapChat, Vine and Pinterest. • Build social media strategies that inform, promote, and engage viewers.
2019 - 2019
Oversaw the design and supported production/post for The Rachel Maddow Show and other live shows, promos, news, & sports for on-air, marketing and sales material. Managed graphic design team for 360 campaigns for entertainment, news and sports ensuring viewer engagement. Managed graphics production to finished assets and animations, delivering major elements of the broadcast. Worked with social media strategy for news, sports and entertainment to engage audience awareness of NBCU brands. Assured daily traffic and managed creative workflow to deliver elements for marketing and promotion in video & digital format. Wrote and designed treatments and pitch decks for potential projects to take to market. Created and managed budgets for projects, vendors and outsourcing. Approved and reviewed all creative elements for on air promotions, digital, print, marketing and sales packages. Developed and executed strategies for efficiencies with internal production lines for cost savings and best budgeting. Coordinated daily graphics for the art department and graphics backing into asset management system. Develop branding for programing that is in line with network-wide programming strategy. Worked with internal teams to offered solutions to design challenges that solved issues and further projects. Developed and implemented best practice for creative production and workflow. Worked with marketing to develop branding for programing that was in line with network-wide programming strategy.