About llofrisco

  • Industry Branded EntertainmentFilmTelevisionPodcastingMarketingMediaMusicEventsDigital
  • Sector Branded EntertainmentBusiness DevelopmentConsumer MarketingDistributionMarket CommunicationsProduct Marketing
  • Preferred Job Title Branded Entertainment PartnershipsGeneral ManagerManaging DirectorSenior Vice PresidentVice President
  • Companies HBO, Time Warner Cable, INDEMAND, AdEdge Digital Marketing, Road Runner High Speed Online

Summary

  • Functional leader in consultative sales and brand performance marketing accustomed to managing a team to deliver against unit and revenue goals
    • Built client revenue relationships ($1B) while directing integrated marketing functions ($75MM+ budget).
    • Prior companies/roles as VP and above: AdEdge Digital Marketing (Client Success), iNDEMAND (SVP Sales), Time Warner Cable (GVP Marketing), Road Runner High Speed Online (VP Marketing)
  • Subscription services sales foundation in the media and entertainment, and telecom industries
    • Extensive capabilities in customer relationship management, marketing communications and business development (B2B and B2C)
    • Enterprise Clients and Promotional Partnerships: Comcast, Charter, Cox, Verizon Fios, Warner Bros., Disney, HBO, Showtime, WWE, MLB, NBA, NHL, Best Buy, Walmart, Sprint, Samsung

 

Areas of Expertise: 

  • Sales & Account Management
  • Partnerships & Promotions
  • Marketing Strategy
  • Customer Acquisition
  • Business Development
  • Contract Negotiation
  • Brand Performance
  • Leadership