Industry TelevisionMediaBranded EntertainmentAdvertisingDigital
Sector Branded ContentCorporate CommunicationsCorporate ConsultingCorporate DevelopmentCreative ServicesSocial Media
Preferred Job Title ConsultantExecutive Creative DirectorExecutive ProducerHead of Original ProgrammingHead of ProductionHead of VideoSenior ProducerSupervising Producer
I am a multilingual producer behind hundreds of hours of programming for networks, production companies, and creative agencies around the world. I draw on my U.S. and international background to give life to stories and voices that build community across audiences. My creative background gives me a unique design-driven production perspective.
As a senior producer and creative director, I produced content that launched and grew the Middle East Broadcasting Networks (MBN) News Channel over 14 years. Located in Washington, D.C. and funded by the U.S. government, our NBN channel, Alhurra, gave viewers news, current affairs, and sports programming. I led both production operations and creative services for all broadcast content, our online channel, innovative simulcasts, and multicity town halls. Our viewership grew +10% month over month, and our coverage of Egypt’s Arab Spring uprising earned industry awards.
Earlier, as an executive producer and creative director, I played a key role in launching the first private free-to-air satellite broadcasting networks in several Middle Eastern markets. I customized set designs and graphics to create new market-specific versions of shows like SNL and THE VIEW while holding to U.S. production and brand standards.
I began my career as a technical director for Laser Films, a leading advertising agency and production company in the Middle East. I traveled across Europe and the Middle East to serve agencies like Grey Group, Ogilvy, Saatchi & Saatchi, BBDO, and Leo Burnett. After directing and producing live programming for Arab Radio & Television, I collaborated on high-end advertising projects as a line producer and production manager for Filmworks, Inc., one of the oldest production companies serving the EMEA region.