About LEvans

Dear Rob and team, As a creative leader, I am always looking to produce great stories with characters audiences want to spend time with. Catering to what audiences are looking for, will engage in and watch season to season.  My superpower is taking a great idea from concept to screen that drives tune-in and builds the audience. As a member of the Producers Guild, I co-chair the Women’s Impact Network, having developed an international community for producers. Leading the group with access to industry leaders, new resources, networking and idea generation. There are many options for audiences to find programming of interest.  Developing a programming model that is relevant and brings viewers back each week is paramount.  My philosophy is to take the time to learn what captivates audiences, find relevant stories, work with wonderful production companies, identify the right stories and collaborate with the internal team to create the best slate. Hearst has the opportunity to develop unique programming experiences for the Streaming Video Service that satisfies each of their markets. Creating tales that appeal across markets, news and entertainment – whether streaming, online or broadcast. These various shows can be produced with high quality while remaining affordable. Having worked with individual market stations as well as national TV outlets, I understand the importance of maintaining impeccable production quality with a local voice, delivered on time and on budget. If given the opportunity to be the Creative Executive for Video Streaming Services, my focus would be on how to develop new content that provides the established brand with a unique experience for each market.  Bring in community stories, be it news or lifestyle that is culturally relevant to each location.  These ‘local’ stories around culture, local heroes, news events and delectable dishes will also be able to ‘travel’ to other markets.  Find interesting stories about how their area is rebounding, innovating within education, green solutions, new job opportunities, public health and housing solutions. Share communities’ economic growth opportunities. Connect students as reporters covering the issues that they find pertinent.  Educate and entertain viewers with stories about what they may not be aware of in their market as well as original stories, dramas and comedies. It’s a great time for local broadcasters to leverage the connection they have with their community and build on it.  Yes, there are many viewing choices, but there are many stories that haven’t been told. Give viewers a reason to tune in and a reason to keep coming back.  Now is the time to develop those stories and drive viewers to these channels. With streaming, programmers can provide shows to watch as well as ways to encourage viewers to stay connected by providing feedback, community action ideas, capture viewers contact information to send information, updates, behind the scenes content, educational materials and more.   I am very excited about the opportunity to work with you to build out Hearst’ Streaming Video capabilities and drive loyal viewers to the Hearst channels.   I welcome the opportunity to share ideas and discuss how we can work together.  Thanks for your consideration.   Sincerely, Linda   Linda Evans 917.439.5276 evanslind@gmail.com
  • Sector Original ContentSeries DevelopmentFilm ProductionMusic ProductionStrategyDevelopmentAudience DevelopmentCorporate ConsultingCorporate DevelopmentCreative ServicesMusic MarketingProduct DevelopmentTalent DevelopmentTalent RelationsProduct MarketingPost ProductionSocial MediaSocial ImpactWeb DevelopmentUser ExperienceIntegrated MarketingGrowth MarketingConsumer MarketingBranded EntertainmentBranded Content
  • Preferred Job Title CCO (Chief Creative Officer)CCO (Chief Content Officer)CDO (Chief Digital Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CSO (Chief Strategic Officer)CXO (Chief Experiential Officer)Executive ProducerFilmmakerExecutive Creative DirectorHead of Original ProgrammingHead of ProductionHead of Video ProductionProducerShowrunnerSenior ProducerEditor in ChiefEntrepreneurExecutive Vice PresidentFounderHead of Video