About Laurendlf

  • Industry AdvertisingBranded EntertainmentDigitalEventsFilmInvestmentMarketingMediaPodcastingTelevision
  • Sector Ad SalesBranded ContentClient RelationsConsumer MarketingCorporate CommunicationsMarket CommunicationsPRProduct MarketingStrategic PartnershipsStrategy
  • Preferred Job Title CMO (Chief Marketing Officer)
  • Companies Viacom, MTV, Boingo Wireless, NBCU, Comcast, E!, G4, Nike, Intertainer, USA Networks

Summary

Lauren de la Fuente is a technology and media marketing executive known for bringing a balance of strategy and creative to every position held. She’s been recognized for launching new businesses, technologies, and brands that have a long-lasting and cultural impact.

She has straddled both the marketing and business development side of the business and is well regarded for being able to generate big ideas and big revenue for Fortune 100 companies or VC-backed start-ups.

As Vice President, Marketing and Communications for Boingo Wireless (NASDAQ: WIFI), she provided strategic and tactical leadership with respect to the Boingo brand and story. She worked hand-in-hand with the executive team to identify strategic priorities across the breadth of the company’s business, and then build integrated marketing and communications campaigns to deliver against these priorities. She managed a team that included Marketing Communications (B2C, B2B, and Internal), Social Media, Investor Relations, Public Relations, and Creative Services (in-house design agency).

Prior to Boingo Wireless, de la Fuente has worked with some of the world’s most internationally recognized media brands such as Nike, E!, MTV, and the Sci-Fi channel (now SyFy) as well as start-ups Intertainer (first-to-market VOD and OTT business) and Reactrix (a gesture-based technology platform). She has also run her own consultancy, Pearl Street Marketing, whose clients included Transit Wireless, In Demand, Dish, AdMore, a first-to-market programmatic TV buying platform, (private equity-backed by investors The Carlyle Group and HIG Ventures), and Edible Magazine, winner of the prestigious James Beard Award for Best Publication.

In 2016 and 2018, de la Fuente was named to the inaugural Cynopsis Media “Digital It List” that honors the most innovative executives in digital media who excel in content, marketing, advertising, and social media. In 2017, she was named one of the “50 Game Changers of PR” a program that honors professionals who have accelerated the expansion and growth of brand communications and nominated for the PR News “Team Leader of the Year.” In 2018 and 2019, she was named one of the “Top Women in PR” by PR News. She is a founding member of the Board of Advisors of Light Reading’s“Women in Comms” (WiC) initiative that was started in 2014 with a simple mission: redress the gender imbalance in the next-gen communications industry. She was also a volunteer for both the 2008 and 2012 “Obama for America” Presidential campaigns.

She is a graduate of the University of Colorado with a BA in Sociology and a BS in Sports Marketing/Commercial Recreation. She is certified in Corporate Governance and Board Leadership from UCLA’s Anderson School.