About kvaughan

To Whom It May Concern: As a professional with over 15 years of experience and a history of directing teams in the event marketing and customer success space, I am excited to submit my application for the position on your team. My comprehensive experience makes me an excellent addition to your organization. Throughout my career, I have been a pro-active problem solver with an entrepreneurial spirt that loves taking on new challenges. I have a strategic approach and perform at my best when I am creating a path in unknown territory. Below is a sampling of highlights from my resume that demonstrate the overall value I can add to advance your company’s mission:
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Worked on a diverse portfolio of events including producing and managing budgets for large scale tentpole event experiences such as Summer Jam Concert at Met Life Stadium (50k), Circle of Sisters business expo at the Javits Convention Center (30k), Entertainment All Access Experience at the ESSENCE Festival of Culture, upfronts, seminars and screenings Managed and mentored a high performing National Client Success team that worked with partners to conceptualize innovative ideas and managed activation execution for live and virtual events Part of the launch team that organized and created an historic virtual Essence Festival of Culture with 13 experiences that hit revenue projection. Owned sales package creation, pricing and benefits, as well as post festival recaps analysis and experience surveys. Served as an internal communicator with senior leadership to ensure they were kept abreast of event activity and partner status
My commitment and operational leadership experience outlined position me for a successful partnership with your organization. I welcome the opportunity to learn more about your team, and to discuss how my experience can address the unique challenges of the position and add value to your company. I can be reached at 646.221.6877. Look forward to hearing from you. Sincerely, Koren Vaughan
  • Industry AdvertisingEventsMarketingMediaMusicPublishingTelevision
  • Sector Client RelationsConsumer MarketingIntegrated MarketingMusic Marketing
  • Preferred Job Title CMO (Chief Marketing Officer)CXO (Chief Experiential Officer)Senior Vice President

Experience

  • 2019
    ESSENCE COMMUNICATIONS

    HEAD OF SPONSORSHIPS & EVENT STRATEGY

    Directed overall integrated sponsorship strategy for ESSENCE’s live and virtual event portfolio. Led a high- performing partnership team that served as business experts that leveraged data to drive 50M+ in revenue by acting as internal partner advocate, earning trust with advertisers, developing strategy, and pitching innovative solutions that spanned across the ESSENCE portfolio. Oversaw contract negotiations, activation programs and post-sale recaps for Fortune 500 clients\' including Coca-Cola, McDonald’s, Walmart, and Netflix. Worked closely with sales to drive sales cycle. • Collaborated with cross-functional teams to identify objectives and developed a workflow and playbook to ensure high standards of execution for events ranging from 5k-500k people • Oversaw and managed advertiser campaign results, survey, and recaps to meet desired KPI’s • Conceptualized and produced the Entertainment All Access virtual event that showcased releases and merchandising from Disney Studios, HULU, Netflix, and BET • Created and owned event deck, pricing, and sponsorship offers for all events including the inaugural virtual ESSENCE Festival of Culture which garnered over 45M streams and 500k unique views • Executed and owned event operations for client conference for ESSENCE Festival of Culture

  • 2018
    Urban One / Reach Media

    EXECUTIVE MANAGER - NATIONAL AD SALES MARKETING & EVENTS

    Built, scaled, and executed national cross-functional multi-platform marketing campaigns. Hired, trained, and developed a national team that created engaging ideas and managed integrated client pro-grams. Created sponsorship packages and marketing strategies for Radio One’s music-based events that resulted in 30% sales growth. • Led weekly brainstorming sessions with the sales divisions, digital and creative teams to identify opportunities to promote internal programs and creatively respond to RFP’s • Owned creation of sponsorship ideas and offers for The Tom Joyner Family Reunion and the Tom Joyner Farewell multi-market Music Tour

  • 2014 - 2025
    Emmis Communications - HOT 97, WBLS & WLIB Music Brands

    GROUP MARKETING DIRECTOR - EVENTS & PARTNERSHIPS

    Led a marketing division of 25 full-time and part-time staff for 3 major market stations that reached 4M+ people weekly. Created high-impact revenue-generating marketing and experiential campaigns that in- creased brand awareness and sales growth. Oversaw all social, digital, and out-of-home marketing assets. • Owned strategy and event management for client and consumer events including hip-hop concert franchise Summer Jam (50k people), Circle of Sisters Consumer Expo (30K people), and HOT Night trip with Ebro and the Morning Show as well as employee holiday parties and conferences • Created and launched the Eras of Hip Hop Party, digital music competition Play Them or Pray for Them, and the creation of the WLIB Consumer Choir • Kept executive leadership abreast of event opportunities and sponsorship commitments • Part of the leadership team that grew the HOT 97 YouTube channel that resulted in the 1M sub-scriber plaque

  • 2006
    Inner City Broadcasting- WBLS & WLIB Music Brands - New York, NY

    DIRECTOR OF MARKETING

    Developed a consistent and unified brand identity. Evaluated market ratings and digital data to make event creation decisions. Collaborated with sales and programming team to develop music merchandising experiences that increased listenership and revenue. Managed marketing budget and event calendar. • Part of the leadership team that returned WBLS to #1 in its core demographic of adults 25-54 for the first time in over 20 years • Launched quarterly music listening sessions with artists including Maxwell, Charlie Wilson, El De-Barge, and Usher • Spearheaded and owned event management and vendor negotiations for all events such as listener trips with on-air personalities Wendy Williams and Steve Harvey • Participated in client pitch meetings to present new and custom sales opportunities • Responsible for all employee meetings and events

  • 2013
    YMF Media Group - WBLS & WLIB Music Brands

    DIRECTOR OF MARKETING & DIGITAL SALES

    Launched digital sales division. Created big ideas and pricing for the station’s digital platforms. Worked with sales team to drive advertiser awareness of digital products. Created and owned yearly digital and marketing calendars and budgets. Responsible for all event and integrated marketing programs. • Created team training program and awards to motivate a high-performing sales team • Curated digital content including “Mother’s Day Memories” that featured Tamar Braxton and Rebe Jackson, which generated a 20% lift in new business • Exceeded first quarter budget in two months

Education

  • Metropolitan College of New York

    MBA - Media Management

    The MBA in Media Management program at Metropolitan College of New York is designed to give you the business skills, management tools, adaptability, entrepreneurial mindset, and experience to be at the forefront of emerging media trends. Navigate industry challenges and successfully create new ventures and lead media companies into the future and beyond, with a commitment to moving seamlessly into the constantly shifting media landscape. Through our Purpose Centered Education model, students are provided with the media industry-specific business skills and knowledge they need to facilitate the creation of their own individualized business for hands-on, real-world experiential learning. In this program, you will obtain core MBA-level business competencies through the lens of the various media industries and put them on the path of their choice to achieve their corporate or entrepreneurial goals.