Industry AdvertisingBranded EntertainmentDigitalFilmMarketingMediaTelevision
Sector Audience DevelopmentBranded EntertainmentConsumer MarketingIntegrated MarketingSocial Media
Preferred Job Title CMO (Chief Marketing Officer)Head of Original ProgrammingHead of Video
I am a curious and passionate storyteller, dedicated to telling unexpected stories that ignite social conversations and need to be told now.
In my 10+ years of professional experience in media marketing and educational experience at NYU Stern’s MBA program concentrating in Entertainment Media & Marketing, I have consistently and successfully articulated my passion for innovative marketing and storytelling. I have developed insight-driven content and marketing programs that resonate with customers as cultural trends evolve to acquire, engage and delight audiences. In my current role as Lifestyle Lead, Marketing Creative Strategy at Wayfair, I managed the omnichannel marketing strategy and creative brief execution for “This Sale Gives Back,” a CSR marketing promotion which raised $2.3M+ for Feeding America’s COVID-19 Relief Fund. During my time in this highly collaborative role, the Lifestyle Brands’ awareness has grown +133% via campaign innovation and new partnership execution, growing audience while unlocking emotional connection to increase affinity. Prior to receiving my MBA, I spent 7 years at Scripps Networks Interactive / Discovery Communications. As Director, Content and Video Programming at Genius Kitchen, I led my team to launch the company’s first streaming OTT video app for a millennial audience and managed the content strategy and brand marketing across connected devices and social platforms. We earned 1.2M downloads in less than 6 months, and created 150+ hours of shortform and longform video content.