About keithquinn

My expertise is building, leading, and managing all aspects of content-driven businesses and teams. It results from extensive experience with studios, platforms, and creators, an understanding of the drivers of value in the media business, a track-record of cross-discipline collaboration with internal and external partners, and the relationships built over numerous partnerships and projects. I excel at developing new initiatives and growing businesses for mature companies or growing ventures, and take primary responsibility for strategy, project development, and execution, deal-making, budgeting, and revenue generation. My career goal has been to build successful content businesses that make it possible for creative people to earn a living based on their talents. I accomplish this by respecting creators' vision, embracing the strategy of the organization, understanding the contributions of all functions across the business, and taking a coaching, goal-oriented approach to leading teams
  • Industry MediaDigitalFilmPodcastingTelevision
  • Sector AudioDevelopmentIntellectual PropertyOriginal ContentSeries DevelopmentStrategy
  • Preferred Job Title AdvisorBoard MemberCCO (Chief Content Officer)CCO (Chief Creative Officer)ConsultantEntrepreneurExecutive ProducerGeneral ManagerHead of Original ProgrammingPresidentProducer
  • Companies Paramount Pictures, Agility Studios, LivePlanet, Mark Burnett Productions, WPP Group, Hill & Knowlton, Ogilvy, Zodiak Media (now Banijay), Netflix (Executive Producer), Spotify (Executive Producer), Sony Crackle (Executive Producer), Fullscreen (Executive Producer), Verizon/go90 (Executive Producer), Sonar Entertainment (first Look Deal), Fox (first Look Deal), YouTube (Consultant), Uproxx (Consultant), Verizon (Consultant), Redbox (Consultant), Illumination Entertainment (Consultant)

Summary

Media executive with expertise building, leading and managing content-driven businesses and teams. Track-record of entrepreneurial initiatives and expanding business for both mature companies and growing ventures. History of success attributable to: extensive experience with studios, platforms and creators; cross-discipline collaboration with internal and external partners; understanding of the drivers of value in the media business; and relationships built over numerous partnerships and projects.

Experience

  • 2013
    Netflix, Spotify, YouTube, Amazon, Crackle, go90, Audible, Amazon Music, Complex, Bravo!, HBO, Fullscreen, Maker, Sonar, Warner Bros, Universal Cable Productions, MGM, Sony Pictures Television, Fox 21, Studio 8

    Producer

    Oversee all business aspects of streaming video and audio series, while partnering with creative talent to ensure an environment that facilitates their best work. Key success factors: Developing projects with creative talent based on intellectual property, formats and original ideas; Pitching and sale of concepts; Deal-making (rights, distribution, talent, production); Managing platform and studio partnerships; Strong talent and representative relationships; Managing execution of projects on time, on budget, and at high-quality. • Sonar Entertainment (2016-17): First-look deal; 2 pilots & 1 season order. • FOX (2014-15): First-look deal; 12 pilots & 3 season orders. • Studio and Distribution Partners: Netflix, Spotify, YouTube, Amazon, Crackle, go90, Audible, Amazon Music, Complex, Bravo!, HBO, Fullscreen, Maker, Sonar, Warner Bros, Universal Cable Productions, MGM, Sony Pictures Television, Fox 21, Studio 8. • Releases: Brews Brothers (Netflix); Rob Riggle’s Ski Master Academy (Crackle); Filthy Preppy Teen$ (Fullscreen); Driveshare (Verizon/go90/Complex/Amazon).

  • 2012
    YouTube, Uproxx, King Digital, Zodiak Media, Redbox, Verizon, Illumination Entertainment, Odin, Kumo, Video Genome Project

    CONTENT STRATEGY CONSULTANT

    Work inside organizations alongside top management to grow divisions, expand senior-level capabilities, and develop entrepreneurial initiatives. Set strategy, create business plans, build teams, develop project pipeline, negotiate partnerships, collaborate across departments and disciplines, lead execution.• ODIN (2019-21): Develop content strategy and pipeline for start-up streaming platform promoting mental wellbeing for Gen Z. • YouTube (2017, 2019): Enhanced capacity of YouTube Originals team in unscripted, international scripted, interactive content, and content localization strategy. • UPROXX (2016-18): Advise CEO on development, and negotiation of streaming content deals, leveraging existing digital series large audience base (40M+); placed one series. • King Digital (2015-16): Develop original series concepts based on game IP. • Video Genome Project (2013-16): Advise data-driven video discovery tool (acq. by Hulu). • Zodiak Americas, Head of Scripted (2013-15): Started North American scripted content business leveraging international formats from 30+ group companies and developing domestic project pipeline; member of international scripted council; acquired by Banijay. • Redbox (2013-14): Built original content plan; advised on episodic content strategy. • KUMO (2013-14): Developed and negotiated licensing, JVs, and distribution deals with content suppliers for startup OTT channel distributor. • Verizon/Redbox (2013): Advise CEO of JV streaming service on content strategy. • Illumination Entertainment (2013): Developed business plan for CEO and COO in digital content creation and distribution, and original series for streaming.

  • 2009 - 2011
    PARAMOUNT PICTURES

    Senior Vice President, Original Content (Digital and Streaming)

    Built business and team; P&L responsibility; Oversaw all creative, production & negotiation; This business and its projects re-started Paramount TV. • Started new business with margins 4x those of the overall studio, with lower risk profile and 70% annual growth rate; Exceeded content and revenue goals in all fiscal years. • All produced projects were profitable; left pipeline of 12 projects ready for greenlight. • Ultimate revenue projections on projects exceeded $60M on $10M investment • Responsible for creative management and negotiation of distribution deals; established ground breaking MG, sponsorship and license fee deals in digital distribution.

  • 2008 - 2009
    AGILITY STUDIOS

    Chief Content Officer

    Co-Founder of creator-focused digital video startup; Led content and programming activity: development, acquisition, production, distribution; Built audience across platforms; Primary revenue generator. • Raised $7M in private equity along with co-founders. • Pitched and negotiated channel/output deals with leading content publishers (YouTube, MSN, Yahoo, MySpace); programmed channel offerings. • Managed relationships with Creators: A-list talent, independent producers, YouTube talent, agencies, management companies and traditional and digital media companies.

  • 2005 - 2008
    LivePlanet

    Senior Vice President, Development & Production

    Lead creative executive of company creating multi-platform content: TV, film, digital, mobile, and events. • Primary responsibility for company revenue generation; exceeded target every year. • Create, acquire and sell projects. Pipeline of 10-20. Manage project teams of 4 to 50. • Executive responsibility for business affairs, legal, production, marketing and creative decisions; Heavy negotiation responsibility. • Co-managed ultra-marathon expedition across Sahara Desert – Dealt with elements, military, government partnerships, the UN, and language barriers while managing a mobile production of 20+ crew members covering a 111-day run of 4600+ miles. • Co-Developed Phone Tag, the first GPS enabled mobile game, for Sprint. • RELEASES: Running the Sahara (Producer, Feature, Nehst, ESPN, Showtime); The Freedom Writers Diaries (Producer); Fan Club (Executive Producer, Series, MSN); Gears of War: Race to E3 (Executive Producer, MTV and XBOX).

  • 2005 - 2005
    Mark Burnett Productions

    Business Development

    Expanded television series to digital; Managed mobile and Internet content production and distribution; Secured and managed corporate partnerships. • Managed $13M content partnership with MSN and Verizon on Rock Star: INXS. • Managed and developed creative and logistic integration of Verizon’s mobile and MSN’s Internet voting systems for Rock Star (CBS) across North America and International. • Developed and negotiated over $21M in integrated sponsorship and advertising deals for network series with brands including Verizon, MSN, XM Radio, Unilever, Best Buy, Lucasfilm, Coty, Sony, P&G, Random House, Kraft, Honda, Levi’s and Gibson.

  • 2002 - 2003
    ESPN, A&E, Showtime, Spike TV, Showtime, Actual Reality Pictures, LivePlanet, and HBO

    Consultant, Producer

  • 2000 - 2002
    LivePlanet

    Vice President

    Recruited by founders Chris Moore, Sean Bailey, Ben Affleck, Matt Damon at start-up; Member of management team that raised $14M in VC funding. • Managed LivePlanet brands, and relationships with networks, sponsors and partners. • Spokesperson, cultivator of key media and influencer contacts. • Launched Project Greenlight (largest-ever filmmaking community) on HBO, the web and in theaters; Created & produced events—contest finale, film premiere, Sundance. • Supervised LivePlanet’s co-marketing of Project Greenlight with Miramax, HBO, Sam Adams and Avid (radio, print, TV, promotions, Internet, grass-roots, events, publicity); developed incremental revenue opportunities (partnerships, entry fees). • Packaged and executed Sam Adams $5.5M Project Greenlight sponsorship. • Teamed with ABC to sell and execute over $30M in integrated sponsorships (TV, web, event, co-marketing, content), from Pepsi, Chrysler, E*TRADE, and Cingular.

  • 1998 - 2000
    WPP Group, Ogilvy, Blanc & Otus

    Director, Strategic Services

    WPP MBA Marketing Fellow: Corporate strategy executive for global marketing communications conglomerate—stationed with C-Level Executives at operating companies to execute client work, agency management & strategy, and WPP-wide initiatives; Consumer insight specialist with entertainment and hi-tech expertise. Blanc & Otus PR: Hi-tech PR firm acquired by WPP Group. Reported to Founders and CEO; Evaluated new client pipeline for viability and option to take equity in lieu of fees; Launched strategic services group with Chief Strategy Officer; Built entertainment practice with GM of consumer group (TiVo, Netflix, Hotwire, Gracenote); Billings increased 40% during tenure. Ogilvy & Mather Advertising: Worked for Chief Strategic Officer to build account planning group from 10 to 35 people, and on pitch teams that won new business; client work on imaging and youth marketing.

Education

  • Northwestern University - Kellogg School of Management

    MBA

    Majors in Marketing, Management & Strategy, Organizational Behavior, and Decision Sciences.

  • Harvard College

    BA

    • A.B. English and American Literature and Language, with honors. • Harvard Lampoon; Board of Editors of the World’s oldest and funniest humor magazine.