About keithquinn
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Industry MediaDigitalFilmPodcastingTelevision
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Sector AudioDevelopmentIntellectual PropertyOriginal ContentSeries DevelopmentStrategy
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Preferred Job Title AdvisorBoard MemberCCO (Chief Content Officer)CCO (Chief Creative Officer)ConsultantEntrepreneurExecutive ProducerGeneral ManagerHead of Original ProgrammingPresidentProducer
Summary
Media executive with expertise building, leading and managing content-driven businesses and teams. Track-record of entrepreneurial initiatives and expanding business for both mature companies and growing ventures. History of success attributable to: extensive experience with studios, platforms and creators; cross-discipline collaboration with internal and external partners; understanding of the drivers of value in the media business; and relationships built over numerous partnerships and projects.
Experience
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2013
Netflix, Spotify, YouTube, Amazon, Crackle, go90, Audible, Amazon Music, Complex, Bravo!, HBO, Fullscreen, Maker, Sonar, Warner Bros, Universal Cable Productions, MGM, Sony Pictures Television, Fox 21, Studio 8
Producer
Oversee all business aspects of streaming video and audio series, while partnering with creative talent to ensure an environment that facilitates their best work. Key success factors: Developing projects with creative talent based on intellectual property, formats and original ideas; Pitching and sale of concepts; Deal-making (rights, distribution, talent, production); Managing platform and studio partnerships; Strong talent and representative relationships; Managing execution of projects on time, on budget, and at high-quality. • Sonar Entertainment (2016-17): First-look deal; 2 pilots & 1 season order. • FOX (2014-15): First-look deal; 12 pilots & 3 season orders. • Studio and Distribution Partners: Netflix, Spotify, YouTube, Amazon, Crackle, go90, Audible, Amazon Music, Complex, Bravo!, HBO, Fullscreen, Maker, Sonar, Warner Bros, Universal Cable Productions, MGM, Sony Pictures Television, Fox 21, Studio 8. • Releases: Brews Brothers (Netflix); Rob Riggle’s Ski Master Academy (Crackle); Filthy Preppy Teen$ (Fullscreen); Driveshare (Verizon/go90/Complex/Amazon).
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2012
YouTube, Uproxx, King Digital, Zodiak Media, Redbox, Verizon, Illumination Entertainment, Odin, Kumo, Video Genome Project
CONTENT STRATEGY CONSULTANT
Work inside organizations alongside top management to grow divisions, expand senior-level capabilities, and develop entrepreneurial initiatives. Set strategy, create business plans, build teams, develop project pipeline, negotiate partnerships, collaborate across departments and disciplines, lead execution.• ODIN (2019-21): Develop content strategy and pipeline for start-up streaming platform promoting mental wellbeing for Gen Z. • YouTube (2017, 2019): Enhanced capacity of YouTube Originals team in unscripted, international scripted, interactive content, and content localization strategy. • UPROXX (2016-18): Advise CEO on development, and negotiation of streaming content deals, leveraging existing digital series large audience base (40M+); placed one series. • King Digital (2015-16): Develop original series concepts based on game IP. • Video Genome Project (2013-16): Advise data-driven video discovery tool (acq. by Hulu). • Zodiak Americas, Head of Scripted (2013-15): Started North American scripted content business leveraging international formats from 30+ group companies and developing domestic project pipeline; member of international scripted council; acquired by Banijay. • Redbox (2013-14): Built original content plan; advised on episodic content strategy. • KUMO (2013-14): Developed and negotiated licensing, JVs, and distribution deals with content suppliers for startup OTT channel distributor. • Verizon/Redbox (2013): Advise CEO of JV streaming service on content strategy. • Illumination Entertainment (2013): Developed business plan for CEO and COO in digital content creation and distribution, and original series for streaming.
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2009 - 2011
PARAMOUNT PICTURES
Senior Vice President, Original Content (Digital and Streaming)
Built business and team; P&L responsibility; Oversaw all creative, production & negotiation; This business and its projects re-started Paramount TV. • Started new business with margins 4x those of the overall studio, with lower risk profile and 70% annual growth rate; Exceeded content and revenue goals in all fiscal years. • All produced projects were profitable; left pipeline of 12 projects ready for greenlight. • Ultimate revenue projections on projects exceeded $60M on $10M investment • Responsible for creative management and negotiation of distribution deals; established ground breaking MG, sponsorship and license fee deals in digital distribution.
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2008 - 2009
AGILITY STUDIOS
Chief Content Officer
Co-Founder of creator-focused digital video startup; Led content and programming activity: development, acquisition, production, distribution; Built audience across platforms; Primary revenue generator. • Raised $7M in private equity along with co-founders. • Pitched and negotiated channel/output deals with leading content publishers (YouTube, MSN, Yahoo, MySpace); programmed channel offerings. • Managed relationships with Creators: A-list talent, independent producers, YouTube talent, agencies, management companies and traditional and digital media companies.
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2005 - 2008
LivePlanet
Senior Vice President, Development & Production
Lead creative executive of company creating multi-platform content: TV, film, digital, mobile, and events. • Primary responsibility for company revenue generation; exceeded target every year. • Create, acquire and sell projects. Pipeline of 10-20. Manage project teams of 4 to 50. • Executive responsibility for business affairs, legal, production, marketing and creative decisions; Heavy negotiation responsibility. • Co-managed ultra-marathon expedition across Sahara Desert – Dealt with elements, military, government partnerships, the UN, and language barriers while managing a mobile production of 20+ crew members covering a 111-day run of 4600+ miles. • Co-Developed Phone Tag, the first GPS enabled mobile game, for Sprint. • RELEASES: Running the Sahara (Producer, Feature, Nehst, ESPN, Showtime); The Freedom Writers Diaries (Producer); Fan Club (Executive Producer, Series, MSN); Gears of War: Race to E3 (Executive Producer, MTV and XBOX).
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2005 - 2005
Mark Burnett Productions
Business Development
Expanded television series to digital; Managed mobile and Internet content production and distribution; Secured and managed corporate partnerships. • Managed $13M content partnership with MSN and Verizon on Rock Star: INXS. • Managed and developed creative and logistic integration of Verizon’s mobile and MSN’s Internet voting systems for Rock Star (CBS) across North America and International. • Developed and negotiated over $21M in integrated sponsorship and advertising deals for network series with brands including Verizon, MSN, XM Radio, Unilever, Best Buy, Lucasfilm, Coty, Sony, P&G, Random House, Kraft, Honda, Levi’s and Gibson.
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2002 - 2003
ESPN, A&E, Showtime, Spike TV, Showtime, Actual Reality Pictures, LivePlanet, and HBO
Consultant, Producer
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2000 - 2002
LivePlanet
Vice President
Recruited by founders Chris Moore, Sean Bailey, Ben Affleck, Matt Damon at start-up; Member of management team that raised $14M in VC funding. • Managed LivePlanet brands, and relationships with networks, sponsors and partners. • Spokesperson, cultivator of key media and influencer contacts. • Launched Project Greenlight (largest-ever filmmaking community) on HBO, the web and in theaters; Created & produced events—contest finale, film premiere, Sundance. • Supervised LivePlanet’s co-marketing of Project Greenlight with Miramax, HBO, Sam Adams and Avid (radio, print, TV, promotions, Internet, grass-roots, events, publicity); developed incremental revenue opportunities (partnerships, entry fees). • Packaged and executed Sam Adams $5.5M Project Greenlight sponsorship. • Teamed with ABC to sell and execute over $30M in integrated sponsorships (TV, web, event, co-marketing, content), from Pepsi, Chrysler, E*TRADE, and Cingular.
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1998 - 2000
WPP Group, Ogilvy, Blanc & Otus
Director, Strategic Services
WPP MBA Marketing Fellow: Corporate strategy executive for global marketing communications conglomerate—stationed with C-Level Executives at operating companies to execute client work, agency management & strategy, and WPP-wide initiatives; Consumer insight specialist with entertainment and hi-tech expertise. Blanc & Otus PR: Hi-tech PR firm acquired by WPP Group. Reported to Founders and CEO; Evaluated new client pipeline for viability and option to take equity in lieu of fees; Launched strategic services group with Chief Strategy Officer; Built entertainment practice with GM of consumer group (TiVo, Netflix, Hotwire, Gracenote); Billings increased 40% during tenure. Ogilvy & Mather Advertising: Worked for Chief Strategic Officer to build account planning group from 10 to 35 people, and on pitch teams that won new business; client work on imaging and youth marketing.
Education
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Northwestern University - Kellogg School of Management
MBA
Majors in Marketing, Management & Strategy, Organizational Behavior, and Decision Sciences.
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Harvard College
BA
• A.B. English and American Literature and Language, with honors. • Harvard Lampoon; Board of Editors of the World’s oldest and funniest humor magazine.