About KarenC

  • Industry AdvertisingBranded EntertainmentDigitalMarketingMediaNon-ProfitPodcastingTelevision
  • Sector Consumer MarketingIntegrated MarketingProduct MarketingStrategic PartnershipsStrategy
  • Preferred Job Title CMO (Chief Marketing Officer)Senior Vice PresidentVice President
  • Companies Viacom, Inc.; Discovery Communications

Summary

I am a dynamic, enterprising marketer with significant experience driving audience growth and retention up and down the full-funnel from brand awareness to conversion.  I know how to develop strategic, data-driven, integrated marketing programs, pulling every lever available to marry a brand and content to the right audience with the right message along their customer journey.  I believe in a killer combo of proven tactics based on historical performance and learning, plus testing new platforms and tech tools to optimize my marketing campaigns.

I have a “no problem too big to solve” philosophy, and know how to navigate and cultivate complex organizational relationships,to deliver best-in-class results.  I thrive in creative, collaborative and innovative environments with colleagues and staff who embrace ideas from anyone and are passionate about the brand.