Industry AdvertisingBranded EntertainmentComedyDigitalMarketingMediaTelevision
Sector Branded ContentCreative ServicesIntegrated MarketingPost ProductionSEO (Search Engine Optimization)Social MediaStrategic PartnershipsTalent Development
Preferred Job Title Brand DirectorBrand ManagerBrand Activation MarketerBrand PartnershipsCCO (Chief Creative Officer)CMO (Chief Marketing Officer)Creative DirectorDirectorDirector Of MediaExecutive Creative DirectorExecutive ProducerHead of ProductionHead of Production ManagementHead of VideoHead of Video ProductionManaging DirectorPost Production Supervisor
• Provide Marketing / Branding solutions for established and start-up brands utilizing social, digital, Integrated media outlets to track ROI through SEO, SEM, CRM, KPI’s, SaaS. • Over 2+ decades of expertise in Leadership Development and Creative Strategic Brand Solutions for B2B and B2C companies. • Public Speaking experience in team building, marketing strategies, personal and professional leadership growth. • Designing and analyzing quantitative & quantitative research for revenue and business development. • Hands-on Adobe Creative Suite (Photoshop, Lightroom, Premiere) and expert in MS Office (Word, Excel, PowerPoint, Outlook) experience. Notable Engagements: Marketing Director/Advisor - Books for Babies (New York, NY) • Created Digital Brand Identity for start-up not-for-profit company that provides books for infants/toddlers in underprivileged areas. • Developed mission statement and company\'s marketing playbook which enabled them to grow from one drop-off area on Long Island, NY to 12 (in 3 towns including Brooklyn and Queens) in less than 6 months. • Developed digital and social media outreach strategies to build B2B and B2C engagement which generated a revenue increase of 225% to sustain company\'s growth. Chief Marketing Advisor - Creative Dynamic • Integrated Creative Brand Marketing Advisor overseeing digital, social, and traditional media launch of company and all its holdings. • Developed Brand Playbook for internal and external execution. Marketing Advisor - Swing Golf, LLC • Lead digital development of launch creative, brand marketing, and communications strategies for nationwide network of next-generation golf entertainment venues. Collaborating on articulation of ICO investor value proposition for capital raise. Marketing Consultant, Security First Financial Corp. (SFFC) • Develop and build ongoing integrated B2B / B2C strategy for brand awareness with a call-to-action to grow client base while promoting services portfolio. • Original content for digital and social media platforms including blogs, promotion, & branding. The Wexler Group @ Keller Williams Preferred Realty • Original content and social/digital strategies to increase client engagement and revenue.
2013 - 2017
Position created specifically for me to revitalize the brand and integrated content vision for major RSN reaching 4.1M households in 4 states, on 2 channels, and the core B2B media platform for corporate partners. Built brand awareness to drive consumption of broadcast, digital, and social media content via leadership on the creation and execution of a 360-degree brand architecture and creative vision; traditional/digital/social brand campaigns; multi-million-dollar budget management; content development; public relations / communication management; advertiser and partner brand integrations; and sales support. Led Marketing team of 15. • Delivered consistent year-over-year growth in P&L performance, ratings, and engagement. Built C-suite consensus around strengthened multi-platform brand architectures and roadmaps increasing reach to core consumer profile. • Increased viewer affinity via grassroots marketing initiatives. Conceptualized “What A Game” promotion campaign starring local fans, on-site live events, building revenue 230% with advertisers and growing sub base by 102%. • Improved ROI on broadcast rights via high-impact, low-cost cross-promotions reducing budget spend by over $400k and directly increased viewership engagement on average of 97% across all platforms. • Generated 300% increase in unique website visitors. Influenced adoption of content strategy sharpening editorial voice, directly increasing viewer interest and channeling traffic to core broadcast platforms. • Accelerated brand performance via cultivation of 500K+ (+588%) organic followers across social media platforms. Collaborated with team partners, writers, and producers to build and implement “must-follow” content calendar. • Directed 3 complete corporate image re-brands for network. Partnered with executive leadership on brand content redefinition, top-down execution, and ongoing change management for an integrated IoT strategy. • Developed pipeline of leadership talent via hands-on coaching and career development. Hired and promoted multiple team members into key management roles across organization.
2004 - 2013
NBCUniversal Media, LLC
After joining company-owned network affiliate overseeing internal creative services, role elevated and expanded to direct ideation and delivery of full scope of digital brand content/marketing growth strategies for 2 on-air channels, corporate website, and social media platforms. Managed team of 10+, building and executing brand playbooks and promotions, collaborating on programming marketing / content strategy, and coordinating with Sales on advertiser partnerships. • Managed station evolution to NBC-branded affiliate fully integrated with corporate identity. Partnered with network and internal stakeholders to build brand playbook, localize and deploy new assets, and integrate architecture. • Delivered marketing strategies elevating station from #2 player to viewer engagement frontrunner and ratings leader in critical periods. Increased viewer affinity via perceived quality enhancements to flagship news franchise. • Positioned web site as essential, integral component of content delivery strategy. Partnered with content teams to implement improvements to site architecture and branding, and to influence realignment of editorial voice. • Introduced social media as critical component of 360-degree marketing strategy. Used paid and organic growth, strategic content curation, and cross-platform synergies to rapidly generate 625K+ followers. • Built high performing, team delivering, award-winning content and campaigns for broad range of corporate marketing initiatives. Redesigned workflows to accelerate production and remove internal barriers. • Developed creative solutions packages and integrations for prominent advertisers, including Museum of Science and Industry, Chicago Auto Show, Chicago Marathon, City of Chicago, and other sponsors.