About jvanhala

  • Industry MusicMediaMarketingInvestmentDigitalBranded Entertainment
  • Sector Branded EntertainmentBusiness DevelopmentConsumer MarketingGrowth MarketingIntegrated MarketingMarket ResearchMusic MarketingOriginal ContentProduct MarketingRevenueSocial MediaWeb Development
  • Preferred Job Title Branded Entertainment PartnershipsBoard DirectorBrand Activation MarketerCCO (Chief Content Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CSO (Chief Strategic Officer)CXO (Chief Experiential Officer)General ManagerPresidentSenior Vice President

Summary

Marketing, partnerships, and new business generation leader focused on revenue-driving innovation and digital transformation for creators, builders, and aspiring companies in the creative industries. Mindset: strategic agility built on intelligent insight applied with meticulous execution leads to positive uplift for teams and partners.

My mantra: Wake up every morning driving new value to your audiences, your customers, your business partners, and your team.

Expertise & Experience: data-driven strategy and execution in marketing optimization, content development, storytelling, partnerships, revenue growth, audience segmentation. Sweet spot: crafting clear go to market strategies that convert opportunities into reality. I’m skilled at building and leading high performing teams yet never above rolling up my sleeves and doing the hard work myself.

I am a leader in digital transformation and I’ve led teams to successes via vetting, connecting, evangelizing, and implementing best in class marketing tech, ad tech, content tech, and best practices that deliver real-world value. I’m a proven team builder and servant leader with a lifelong commitment to, and track record in, diversity and inclusion.

Balanced experience and success at billion-dollar global enterprise companies as well as early-stage and high growth venture-backed companies. B2B, B2C, and B2B2C business models.

For startups, I’m a proactive advisor, angel investor, connector, and retained consultant, with hands-on impact over 4 recent exits and multiple growth success stories.

I’ve earned trust with a deep and wide network that I’m able to leverage for partners and teams across pop culture, media, tech, music industry, agency, and brand. I typically operate at the intersection of where pop culture meets tech meets brand.

A former boss, the chairman of a major music company said it well  “JV makes everyone around him better” A senior HR professional recently described me as a “positive deviant”.  I do my best to live up to that every day.