About JulieReading

Hello, Rob and team!   Thanks so much for reviewing my materials.   I am an executive producer with 15+ years of content development and producing experience, with an expertise in kids, family and pop culture content.   In 2021, I co-founded a new female skewing production company, Love + Daydreams – a one-stop shop for linear and digital innovation, inspiration and fresh next-generation content.  Our goal is to empower creators while shining a light on the brilliance of life celebrating creativity, individuality, supporting other women and true diversity and equality.   From 2019-2020 I served as a creative executive and consultant at The Disney Channel in the Alternative Programming group, where I served as key creative executive on straight-to-series dance competition format "Disney’s Fam Jam", as well as oversaw the creative on the highest rated pilot in the channel’s history.   Through my original production banner Liquid Theory, I have developed and produced scripted series, alternative programming series, competition show formats, event shows, animated series, and integrated branding content for global brands such as Starbucks, ATT, Samsung, Herbal Essences and more.   In 2017 I sold an original scripted concept (EP, Co-Creator, Writer and Prodco) to The Disney Channel as well as an original game show format to Nickelodeon (EP, Prodco), both of which went to pilot production. A few other project highlights include serving as the co-EP on "ALIEN NEWS DESK" on SyFy, executive produced by Lorne Michaels featuring Will Forte. Other recent projects include a string of iHeart Media performance projects f/ Gwen Stefani, John Legend, Julia Michaels, Andy Grammar and more, as well as directing Ciara in a VH1commercial campaign, and executive producing "House of Style" for MTV, featuring Jennifer Lopez, Zendaya and Rita Ora.   I began my career at MTV Networks in NYC where I developed and produced linear, digital and animated content at MTV Online and MTV Animation Studios.   The breadth of my experience has provided me with a clear understanding as how to craft content to reflect the audience’s interests on any platform and deliver on time and under budget. I love what I do, and I have an extraordinary network of relationships in the creative, talent and production communities.  I thrive in creating partnerships and collaborating with stakeholders to lead a project to success.   Sincerely, Julie Kellman Reading 917.334.9305 | juliekreading@icloud.com www.loveanddaydreams.com | www.liquidtheory.com IG: www.instagram.com/loveanddaydreams Linkedin: www.linkedin.com/in/juliekellmanreading IG: www.instagram.com/juliereading567  
  • Industry Branded EntertainmentMediaTelevision
  • Sector DevelopmentOriginal ContentSeries Development
  • Preferred Job Title Executive ProducerSenior Vice PresidentVice President
  • Companies MTV, Disney Channel, Liquid Theory

Summary

Hello, Rob and Team!

 

Thanks so much for reviewing my materials.

 

I am an executive producer with 15+ years of content development and producing experience, with an expertise in kids, family and pop culture content.

 

In 2021, I co-founded a new female skewing production company, Love + Daydreams – a one-stop shop for linear and digital innovation, inspiration and fresh next-generation content.  Our goal is to empower creators while shining a light on the brilliance of life celebrating creativity, individuality, supporting other women and true diversity and equality.

 

From 2019-2020 I served as a creative executive and consultant at The Disney Channel in the Alternative Programming group, where I served as key creative executive on straight-to-series dance competition format “Disney’s Fam Jam”, as well as oversaw the creative on the highest rated pilot in the channel’s history.

 

Through my original production banner Liquid Theory, I have developed and produced scripted series, alternative programming series, competition show formats, event shows, animated series, and integrated branding content for global brands such as Starbucks, ATT, Samsung, Herbal Essences and more.

 

In 2017 I sold an original scripted concept (EP, Co-Creator, Writer and Prodco) to The Disney Channel as well as an original game show format to Nickelodeon (EP, Prodco), both of which went to pilot production. A few other project highlights include serving as the co-EP on “ALIEN NEWS DESK” on SyFy, executive produced by Lorne Michaels featuring Will Forte. Other recent projects include a string of iHeart Media performance projects f/ Gwen Stefani, John Legend, Julia Michaels, Andy Grammar and more, as well as directing Ciara in a VH1commercial campaign, and executive producing “House of Style” for MTV, featuring Jennifer Lopez, Zendaya and Rita Ora.

 

I began my career at MTV Networks in NYC where I developed and produced linear, digital and animated content at MTV Online and MTV Animation Studios.

 

The breadth of my experience has provided me with a clear understanding as how to craft content to reflect the audience’s interests on any platform and deliver on time and under budget. I love what I do, and I have an extraordinary network of relationships in the creative, talent and production communities.  I thrive in creating partnerships and collaborating with stakeholders to lead a project to success.

 

Sincerely,

Julie Kellman Reading

917.334.9305 | juliekreading@icloud.com

www.loveanddaydreams.com | www.liquidtheory.com www.linkedin.com/in/juliekellmanreading

Experience

  • 2021
    Love + Daydreams, LLC

    Executive Producer, Co-Founder

    Love + Daydreams is a female-led, full-service production company & tech-driven content collective with an expertise in kids, family, and pop-culture content.

  • 2004
    Liquid Theory, Inc.

    Executive Producer, Co-Founder

    Overseeing the creative development and production process across our entire scripted and unscripted slate, with a focus on pop culture, relatable storytelling, and high-level visual execution. • Creating and new partnerships with creative leaders while identifying IP and original concepts for project development. • Establishing global creative direction and developing creative materials throughout a project’s lifecycle. • Creatively collaborating with all key personnel, while aligning with project and buyer strategies. • Fostering an inclusive, encouraging, positive and empowering culture. • Maintaining strong relationships within the creative, talent and production communities. • Created, produced and developed long and short form scripted and unscripted content for Disney, Disney+, CNN, Freeform, iHeart Media, LiveXLive, MTV International, MTV, MTV2, VH1, Nickelodeon, Paramount TV, Comedy Central, Twitter, History, TruTV, FOX, CBS, NBC, SyFy, Bravo, Lifetime, TLC, E!, Fuse, Samsung, Kia, Microsoft, Orbit, Taco Bell, Starbucks, AT&T, the FDA and many more.

  • 2019 - 2020
    The Walt Disney Company

    Creative Executive

    Served as a creative executive on the 21-episode straight-to-series dance competition format \"Disney’s Fam Jam\", as well as developed and oversaw the creative of a new baking competition format that became the highest rated pilot in the channel’s history. In addition, I took pitches from outside prodcos and producers for potential series development.

  • 2000 - 2003
    MTV Networks / MTV.com

    Digital Content Producer

    Staff producer responsible for creating and producing companion content and digital experiences for all of the on-air series. • Created concepts and wireframes for each content area, and worked closely with the tech, design and production groups to execute the creative within our project budget and timeline. • Produced live/ daily content as a companion to a daily magazine show. • Produced and managed 30+ websites, including photo and content shoots.

  • 1997 - 2000
    MTV Animation Studios

    Development Coordinator

    Developed pitches for new animated series and led a nation-wide talent search for up and coming animators and short films with the potential of being developed into a series.

Education